Commerce Today

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, discusses the importance and value of genuine e-commerce partnerships. He highlights the difference between financially-driven partnerships and those focused on merchant benefit. He shares insights on four key partners: IPaaS for integration solutions, ShipperHQ for enhanced shipping experiences, dotDigital for marketing automation, and Adobe for their robust e-commerce platform. He emphasizes the need for partnerships that prioritize merchant needs over financial gains and offers practical advice on leveraging these partnerships for better e-commerce outcomes. Finally, he invites North Texas e-commerce professionals to an upcoming event at Martin House Brewing and offers a free e-commerce problem-solving session for interested listeners.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

In this episode of Commerce Today, I break down Adobe's new "Adobe Commerce as a Cloud Service," a SaaS offering that's shifting the ecommerce landscape in a significant way. Unlike Adobe Commerce Cloud (a platform-as-a-service), Adobe’s latest solution is fully multi-tenant, composable, and headless, providing automatic updates, reliable performance, and deep integrations with the broader Adobe ecosystem. I explore standout features like built-in digital asset management, powerful B2B functionality, and innovative generative AI through Adobe Firefly. Drawing from Adobe Summit and thorough research, I explain why this offering matters for ecommerce businesses, how it compares to competitors like Shopify, and what merchants need to know about adopting Adobe Commerce as part of their strategy.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

In this episode of Commerce Today, host Joshua Warren, CEO of Creatuity, an e-commerce agency, discusses common e-commerce challenges and categorizes them into three main areas: systems problems, process or policy problems, and people problems. Joshua shares his insights on how to identify and address these issues based on his extensive experience in e-commerce problem-solving sessions. He also emphasizes the importance of addressing process, policy, and people issues before deciding to switch e-commerce platforms. Additionally, Joshua announces upcoming detailed discussions on Adobe Commerce as a Cloud Service and invites viewers to join e-commerce meetups in North Texas.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

In this episode of Commerce Today, we dive into the major announcements from Adobe Summit, focusing on Adobe's new SaaS version of Adobe Commerce. This episode covers the launch details, features, and functionalities of Adobe Commerce Cloud Service and Adobe Commerce Optimizer, and discusses their implications for merchants, agencies, and the broader e-commerce ecosystem. We also analyze the pros and cons of these new offerings and explore what they mean for the future of Magento and Adobe Commerce. Join us to understand how these innovations can reduce your total cost of ownership, improve site performance, and offer more options in the evolving e-commerce landscape.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

In this episode of Commerce Today, Joshua Warren dives into his experiences with omnichannel retail projects for two major farm and home retailers, Rural King and Family Farm and Home. He discusses various solutions implemented, such as buy online, pickup in store, curbside pickup, and vendor ship to store. Key challenges and innovative solutions are highlighted, including compliance with ATF regulations, integrating with older ERP systems, and responding to the COVID-19 pandemic with rapid curbside pickup deployment. Additionally, Joshua shares insights into the development of a headless order management system and a mobile point of sale system, providing valuable lessons for retailers of all sizes. Tune in for a deep dive into the complexities and solutions of modern omnichannel retailing.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

In this episode of Commerce Today, we dive into your questions about Omnichannel Retail with expert Joshua Warren. With extensive experience in integrating online and physical store operations, Joshua discusses the impact of the pandemic on retail, the importance of real-time integrations, and the nuances of buy online pickup in-store (BOPIS). Explore the operational and technical challenges, training needs, and the future of AI-driven digital twins in retail fulfillment. Don't miss the teaser for the next episode focusing on successful BOPIS implementations with Rural King and Family Farm and Home. Tune in to become well-versed in the latest trends and best practices shaping the future of Omnichannel Retail.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

In this episode of Commerce Today, join us for a unique discussion as we explore the future of e-commerce agencies in an AI-driven world. Our host, Joshua Warren, dives into the significant shifts happening in the industry, from the increasing commoditization to the essential role of trusted advisors for merchants. Through an impromptu Q&A, discover insights on how the role of e-commerce agencies has evolved over 25 years, why personal relationships are making a comeback, and how to find real solutions amidst the AI boom. Additionally, learn about maintaining mental health and achieving peace of mind in e-commerce projects. Don't miss this thought-provoking episode packed with practical advice and forward-thinking strategies.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the transformative potential of headless commerce specifically for B2B businesses. With the B2B e-commerce sector projected to hit $3 trillion in the U.S. alone by 2027, Joshua explains why traditional monolithic platforms are becoming a hindrance and how headless commerce can offer the flexibility, integration, and scalability needed to thrive. Through real-world examples, including Trade Tools and Ballard Industrial, Joshua demonstrates how headless architecture helps B2B companies overcome challenges like managing large catalogs, ensuring seamless integrations, and meeting modern buyer expectations. He also provides practical steps for transitioning to a headless approach. If you're facing platform constraints or looking to future-proof your e-commerce strategy, this episode is a must-watch.

Links:

• Joshua’s LinkedIn:
• The future of B2B eCommerce
• Top trends and pain points for e-commerce buying in 2025
• Headless B2B Systems are the New Standard in Ecommerce
• Why headless commerce is now standard in B2B digital commerce
• The 10 Best Headless Commerce Platforms of 2025
• Headless Commerce Platforms: 3 Leading Use Cases & Ultimate Benefits
• 50 B2B Stats You Need to Know To Crush It This Quarter
• TradeTools Case Study
• Ballard Industrial Case Study | BigCommerce
• Implementing B2B Headless Ecommerce

This episode, taken from Joshua Warren’s presentation at Meet Magento Florida, dives into the critical but often overlooked topic of tech debt. Hosted by the CEO of Creatuity, this talk explores the various types of tech debt, including accidental, intentional, and aging tech debt. It discusses the financial and operational impacts, backed by pertinent statistics, and shares ecommerce-specific examples and solutions. The episode also introduces a practical framework for identifying, prioritizing, and resolving tech debt, including leveraging AI tools like ChatGPT and Windsurf. A client case study illustrates the real-world application and benefits of addressing tech debt, emphasizing the importance of a culture that acknowledges and mitigates technical debt.

Links:

• Joshua’s LinkedIn:
• Schedule a free 30 minute ecommerce problem solving session with Joshua: — Book a free 30-minute strategy session with Joshua to tackle your ecommerce challenges.
• Download the worksheet and slides:
• Meet Magento Florida

Join us backstage at Meet Magento Florida for a special episode of Commerce Today. Host Joshua Warren chats with David and Megan from Psyberware, seasoned veterans of the event, about their experiences and what's ahead. They discuss the nostalgic Imagine vibe revived at the event, Adobe's involvement, and challenges in e-commerce paid advertising. David and Meg share valuable insights on common mistakes merchants make, the importance of advanced data integrations, optimizing campaign structures, and utilizing comprehensive product data for better ad performance. Plus, some fun personal stories about the Magento community and milestones. Tune in for a deep dive into e-commerce strategies and a look at the vibrant Magento community.

Links:

• Joshua’s LinkedIn
• Psyberware
• David Deppner on LinkedIn
• Megan Deppner on LinkedIn
• Psyberware on LinkedIn
• Meet Magento Florida
• Schedule a free 30 minute ecommerce problem solving session with Joshua: