Commerce Today

Join Joshua Warren, CEO of Creatuity, in this episode of Commerce Today as he covers the top 10 eCommerce innovations you need to apply to your B2B operations for 2025. Discover how extensible automation, AI-powered personalization, predictive analytics, blockchain, AR for product visualization, hybrid AI-human sales integration, dynamic real-time pricing, advanced payment solutions, enhanced customer portals, and composable eCommerce solutions can transform your business. Packed with real-world examples and practical applications, this episode is a must-listen for B2B leaders looking to stay ahead of the curve.

Links:

• Joshua’s LinkedIn:
• Fiddle’s Success with Automated B2B Operations
• AI-Powered Personalization Case Study: The Thinking Traveller
• Blockchain Case Study: HEINEKEN’s Supply Chain Digitization
• AR in B2B: Al-Bahar’s Product Visualization Success
• Oracle AI Agents for B2B Sales Teams
• Dynamic Pricing Case Study
• Buddy Pet Foods’ Revenue Growth with API Automation
• Bosch Thermotechnik’s VR Training Portal
• Lavazza’s Composable E-Commerce Success
• Royal Brass & Hose Self-Service Portal

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the intricacies of technical debt—a hidden challenge costing U.S. businesses $1.5 trillion. With 91% of CIOs acknowledging it as their biggest hurdle, Joshua offers a practical framework to identify, assess, and prioritize technical debt in your e-commerce business. Learn how to navigate this issue effectively using Creatuity's Tech Debt Scoring Framework and gain insights into its application. Plus, get a sneak peek of his upcoming presentation at Meet Magento Florida, where he'll dive deeper into managing technical debt. Stay tuned to Joshua's LinkedIn for live streams and updates from the event.

Links:

• Joshua’s LinkedIn:
• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Meet Magento Florida

Live Demo: How to Use ChatGPT for B2B Marketing. Join Joshua Warren as he demonstrates how B2B marketers can effectively utilize ChatGPT in their everyday tasks. In this episode of Commerce Today, Joshua pretends to be an employee of an industrial pump company, showing how to conduct competitive research, create quarterly content strategies, develop customer personas, write detailed articles, draft marketing emails, and brainstorm unique strategies. The entire process is shown live using a free ChatGPT account, making it accessible for all. Joshua offers practical tips like setting custom instructions and working collaboratively with ChatGPT to yield the best results. Tune in to learn how you can leverage ChatGPT to enhance your e-commerce marketing efforts.

Links:

• Joshua’s LinkedIn:
• 30 minute ecommerce problem solving session with Joshua:
• Full text of the prompts used in the episode:
• Competitive Analysis ChatGPT Conversation:
• Main ChatGPT Conversation:

In this episode of Commerce Today, host Joshua Warren welcomes Ryan Metcalf, an SEO expert with extensive experience in B2B and B2C SEO. They discuss the best practices for B2B SEO, the convergence of B2B and B2C strategies, and the practical applications of AI in SEO. Ryan shares insights on handling millions of SKUs, the importance of content over technical page speed, and the role of link building in SEO. The episode also touches on the impact of headless & composable commerce on SEO and offers valuable advice for businesses looking to optimize their SEO efforts.

Links:

• Joshua’s LinkedIn:
• Ryan’s LinkedIn:
• SEMRush
• Conductor

Unwrap New Year’s insights as we count down 10 outdated e-commerce habits.From clunky mobile experiences to the misuse of AI, discover the strategies your business needs to leave behind in 2024. Hosted by Joshua Warren, CEO of Creatuity, this special New Year’s Eve episode of Commerce Today helps you embrace smarter, more innovative e-commerce practices in 2025. Whether you’re looking to optimize your tech stack, improve CX, or rethink your approach to personalization, this countdown is packed with actionable insights to set your business up for success. Don’t miss it!

Links:

• Schedule a free 30 minute ecommerce problem solving session with me -
• Joshua’s LinkedIn:

Discover festive tactics to transform holiday purchases into long-term customer loyalty. In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, shares 14 actionable strategies to help ecommerce businesses nurture relationships, boost retention, and keep the holiday magic alive all year long. Perfect for ecommerce leaders, marketers, and IT pros looking to turn one-time buyers into lifetime fans.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

Discover why relying on ERP-based ecommerce platforms can undermine your business growth. In this episode of Commerce Today, I tackle a challenge I’ve seen firsthand with businesses using ERP-provided ecommerce platforms like NetSuite's SuiteCommerce, Salesgent’s platform, and Epicor Commerce. These platforms promise easy integration, but in reality, they often create more headaches than solutions—delaying product launches, frustrating customers, and throttling your growth.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

In this episode of Commerce Today, host Joshua Warren dives into one of the most critical and challenging aspects of B2B ecommerce: ERP integration. For many B2B businesses, their ERP system is the backbone of operations—but when it’s not seamlessly connected to the ecommerce platform, inefficiencies, errors, and missed opportunities abound. Joshua breaks down why ERP integration is crucial, shares best practices, and highlights how composable commerce is changing the game. Whether you’re scaling your business or just trying to eliminate operational headaches, this episode provides actionable insights you can start using today.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

Cyber 5 2024 set online sales records while revealing key shifts in consumer behavior and in-store traffic. In this episode, Joshua Warren dives into what omnichannel retailers need to know about the results, actionable steps to maximize the rest of the holiday season, and critical investments to plan for 2025. Tune in for practical insights and strategies to stay ahead in a changing retail landscape.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:
• Early hashtag#BFCM data coming in.
• Record-breaking Black Friday goes digital as holiday shopping embraces online convenience; Cyber Monday sales skyrocket
• Most Black Friday shoppers bagged their deals online this year, with record spending
• 2024 Holiday Season Consumer Shopping Predictions
• 7 Black Friday statistics for 2024
• Black Friday, Cyber Monday Set Records at Retail
• Unwrapping 2024 Holiday Surveys and Seasonal Insights: Key Findings from Recent Studies
• Cyber Monday shoppers expected to set a record on the year's biggest day for online shopping
• NYT: Black Friday Cyber Monday Shopping
• 2024 Deloitte holiday retail survey
• Cyber Monday shoppers expected to set a record on the year’s biggest day for online shopping
• Shoppers continue indulging in Black Friday sales, but mostly online
• 2024 Holiday Shopping: Inside the Latest Retail Sales
• 5 Expert Predictions for the 2024 Peak Holiday Shopping Season

Struggling with slow site performance, downtime, or costly maintenance on your Adobe Commerce or Magento site? Frustrated by integration issues or crashing during peak traffic? This episode is for you. We explore how composable commerce and MACH principles can solve these pain points for B2B merchants, creating a faster, more reliable, and cost-effective e-commerce solution.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn: