Commerce Today

In this episode of Commerce Today, host Joshua Warren addresses the common pain points e-commerce businesses face with manual data entry and its impact on efficiency and accuracy. By comparing old-school switchboard operators to modern-day data handling, he emphasizes the importance of evolving from manual processes to automated, real-time integrations. Joshua presents a practical roadmap using a crawl-walk-run approach to move from basic CSV file transfers to advanced real-time API and event-driven data flows. This episode serves as a guide to eliminate costly errors, improve business scalability, and streamline operations, making it a must-watch for those looking to optimize their e-commerce systems.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

In this week's episode of Commerce Today, host Joshua Warren delves into the often overlooked but critical steps following the selection and hiring of an e-commerce agency. Joshua discusses the common pitfalls that e-commerce brands face after signing contracts, including 'vendor drift' and mismanagement of KPIs. He offers actionable insights through three key playbooks: Govern, Own, and Exit, which cover essential aspects like quarterly business reviews, ownership of digital assets, and strategies for a smooth agency transition. This episode aims to equip e-commerce professionals with the tools to maintain successful and stress-free agency partnerships. Stay tuned until the end to learn about an upcoming book on e-commerce growth, where these topics will be explored in greater depth.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua — Schedule a free 30-minute problem-solving session with ecommerce expert Joshua Warren. Whether it’s platform performance, conversion issues, or strategy gaps—Joshua will help you identify quick wins and provide actionable insights tailored to your business.
• Joshua’s LinkedIn: — Connect with Joshua Warren on LinkedIn to stay up to date on ecommerce insights.

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the power of the EOS (Entrepreneurial Operating System) scorecard for e-commerce businesses. Learn the importance of focusing on vitality over vanity metrics, and discover how a simple five-metric scorecard can drive significant improvements in your company's performance. Joshua breaks down the fundamental components of EOS, shares real-life case studies, and offers practical advice for implementing effective scorecards and leadership team meetings. Don't miss this insightful guide to transforming your e-commerce business with actionable metrics.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

Join Joshua Warren, CEO of Creatuity and Commerce Today host, as he looks at the crucial topic of e-commerce personalization in a new way. In this episode, Joshua discusses the importance of getting personalization right, providing a comparative analysis with successful examples like Netflix and less successful ones like over-targeted online ads. He outlines a five-step personalization ladder, offering actionable insights, practical quick wins, and key performance indicators for each level. Joshua wraps up with real-life case studies and a five-question litmus test to avoid creepy personalization techniques. Whether you're a B2B or B2C brand, learn how to boost your revenue and enhance customer experiences by effectively climbing the personalization ladder.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

In this episode of Commerce Today, Joshua Warren from the e-commerce agency Creatuity explores the best practices for structuring e-commerce teams. Joshua explains why running your team with outdated organizational designs could be costing you money, and divides e-commerce businesses into three primary types: sidecar B2B, omnichannel retailers, and pure play companies. He introduces a universal e-commerce team structure with three key pods: Growth, Platform, and Enablement. The podcast also covers the importance of a clear decision-making process, the distinction between product owners and project managers, and tips for effectively leveraging both in-house and agency resources. Tune in to learn actionable strategies to optimize your e-commerce team structure and increase productivity and revenue.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

In this episode of Commerce Today, host Joshua Warren dives into the concept that being overly data-driven can backfire for e-commerce businesses. He argues that focusing on too many metrics can lead to chaos and ineffective decision-making. Instead, Joshua advocates for identifying one 'hero metric' for each stage of the customer journey and using that as a primary focus. He provides practical advice and specific KPIs to track for different stages like interest, engagement, evaluation, purchase, retain, and advocate. This episode offers valuable insights to help you streamline your analytics and make more impactful decisions to grow your e-commerce business. Reach out to Joshua on LinkedIn for detailed instructions and formulas mentioned in this episode.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

In this episode of Commerce Today, host Joshua Warren dives into the concept that being overly data-driven can backfire for e-commerce businesses. He argues that focusing on too many metrics can lead to chaos and ineffective decision-making. Instead, Joshua advocates for identifying one 'hero metric' for each stage of the customer journey and using that as a primary focus. He provides practical advice and specific KPIs to track for different stages like interest, engagement, evaluation, purchase, retain, and advocate. This episode offers valuable insights to help you streamline your analytics and make more impactful decisions to grow your e-commerce business. Reach out to Joshua on LinkedIn for detailed instructions and formulas mentioned in this episode.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

A slow storefront is a leaky bucket for conversions (and money!). In 13 minutes I will give you five quick “leak tests” to decide if Hyvä should replace your Magento/Adobe Commerce theme (or if you should consider moving off of another platform for the performance of Hyvä)—no fluff, just actions you can run today.

I’ll wrap with common pitfalls and an invite for a free 30-minute Hyvä Feasibility Call (or just DM me on LinkedIn for the one-page checklist).

Listen, test your site, and plug the leaks.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

Most “failed” ecommerce replatforms were sunk long before the first sprint—right at the leadership table. In this live episode I break down:

You’ll leave with a simple 90‑Day Pilot Playbook that keeps projects lean, measurable, and worth betting on—and a one‑page “success contract” template you can swipe today.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn:

Welcome to another episode of Commerce Today, hosted by Joshua Warren, CEO of Creatuity. This episode shifts focus from technology to strategies for overcoming stagnation in e-commerce projects. Using the analogy of organizing a messy garage, Joshua discusses how breaking tasks into smaller steps can prevent businesses from getting stuck, whether it's launching parts of an e-commerce platform, navigating complex projects, or re-platforming. He emphasizes the importance of data-driven decision-making and incremental progress, stressing the need for analytics and setting realistic goals. Join Joshua as he provides practical tips for making tangible improvements in your e-commerce operations.

Links:

• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Joshua’s LinkedIn: