Commerce Today

In this episode of Commerce Today, we dive into the digital transformation of Starbucks—a global coffee powerhouse that lost its way by focusing too much on efficiency and sales, at the expense of the brand's core experience. We'll explore how Starbucks’ new CEO, Brian Niccol, is leading a pivot back to its roots as a community-driven coffeehouse, offering valuable lessons for businesses embarking on their own digital transformations. Whether you're building a new e-commerce platform or considering a major digital initiative, this episode will help you avoid the mistakes Starbucks made and find the right balance between sales and experience

Links:

• Joshua’s LinkedIn:
• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Starbucks’ new CEO wants to make Starbucks a coffee shop again
• Starbucks CEO, Brian Niccol, promises a return to the golden age of Starbucks
• Starbucks’ New CEO to Focus on Improving In-Store Service in the U.S.
• Message from Brian: Back to Starbucks

In this episode of Commerce Today, Joshua Warren and Darin Newbold from Creatuity dive deep into the critical role of strategic thinking in steering ecommerce brands through the complexities of 2024. Through compelling case studies and expert analysis, they reveal how a strategic mindset can make the difference between thriving and merely surviving. Discover actionable insights on aligning long-term vision with immediate tactics to drive sustainable growth, outmaneuver competitors, and secure a lasting competitive advantage. Whether you're a brand leader or an ecommerce strategist, this episode will equip you with the tools to turn strategic thinking into strategic dominance.

Links:

• Joshua Warren on LinkedIn
• Ecommerce Strategy Accelerator: Customized Growth and Optimization
• Schedule a free 30 minute ecommerce problem solving session with Joshua:
• Develop Strategic Thinkers Throughout Your Organization
• 50 Brands that Failed to Innovate
• Top E-commerce Marketing Strategy Fails and How to Avoid Them
• Why E-commerce Stores Fail: Examples & Lessons Learned from Shopify Flops
• 31 Failed E-Commerce Startups & their Case Studies
• 5 Brands That Got Their Ecommerce Strategies Right
• Why So Many Luxury Brands Are Terrible at Ecommerce
• Why Traditional E-Commerce Strategies Are Failing: Modern Consumer Expectations
• Antifragile Ecommerce: 7 Metrics, 21 Tactics & One Scorecard to Thrive Amid DTC Disruption Taylor Holiday
• We Need To Talk About E-Commerce: Too Many Digital Brands Are Failing, And We Need New Tools To Help Keep Founders On Track

The 2024 holiday season presents a unique set of challenges and opportunities for e-commerce brands, with the U.S. presidential election falling right in the middle of peak shopping season. This episode of Commerce Today offers a comprehensive guide for navigating these complexities. From shifting consumer timelines to intense competition for ad space, learn how to adjust your strategy to maximize revenue, maintain agility, and stay ahead of the curve. We break down key tactics—from early promotions and mobile-first strategies to leveraging AI and handling supply chain disruptions—that will set your brand up for success in this high-stakes season.

Links:

• How online retailers are preparing for the 2024 holiday shopping season
• How online retailers are preparing for the 2024 holiday shopping season
• The Holiday 2024 Shopping Season Will Be Unlike Any Other
• 5 tips for retailers preparing for the 2024 holiday shopping season
• Top Ecommerce Holiday Trends for the 2024 Season
• eCommerce Trends to Prepare for This Holiday Season (in 2024)
• U.S. Election to Effect Holiday Shopping

Success starts with a solid foundation. In this episode, hosted by Darin Newbold, COO, and featuring special guest Kornelia Maciesza, Project Manager, we share key steps for setting ecommerce projects up for long-term success. From identifying accountability and managing resources to gaining client commitment and mitigating risks, this episode covers everything you need to know about establishing a winning framework. Whether you're leading a new project or looking to refine your process, these insights will help you navigate challenges and achieve project success.

In this episode of Commerce Today, we explore the unseen costs and challenges of sticking with outdated ecommerce platforms. Drawing from a recent conversation with a company struggling with a custom-built CMS from 2011, we delve into the concept of "Digital Stockholm Syndrome"—where businesses become so entangled in their outdated systems that they can't envision a way out. If your ecommerce platform feels more like a burden than a tool, this episode is for you. We'll guide you through the process of evaluating your current system, exploring modern alternatives, and planning a successful transition to a platform that can truly support your business growth.

Links:

• 30min Ecommerce Problem Solving Session with Josh
• Joshua Warren's LinkedIn Profile

In this episode of Commerce Today, host Joshua Warren interviews Nick D. Nichols, a seasoned expert in the e-commerce field with a decade of experience, including time working at Amazon as well as at merchants. Nick shares his insights on the evolving e-commerce landscape, reveals secrets to succeeding on Amazon, and discusses effective strategies for digital business growth. Whether you're a brand looking to expand your market share or a seller aiming to boost profits, this episode offers valuable advice from one of the top e-commerce professionals recognized by Business Magazine in 2023.

Links:

• Nick’s LinkedIn profile:
• Joshua’s LinkedIn Profile:

In this episode of Commerce Today, we dive into the 7 deadly sins of e-commerce that can make or break your online business. From neglecting mobile optimization to providing subpar customer service, we’ll explore each pitfall and share practical fixes to keep your e-commerce platform thriving. Whether you’re in B2B or B2C, these insights are crucial for enhancing customer experience and driving growth. Tune in for actionable advice and real-world examples to help you navigate the competitive world of e-commerce.

Links:

• The 7 Deadly Sins of E-commerce: Your Roadmap to Avoid Business-Killing Mistakes
• Joshua Warren on LinkedIn

Explore the consequences of quick e-commerce solutions and why a strategic replatforming might be your best move. Hear about a client success story that transformed their business, increasing conversion rates and revenue and reducing maintenance costs and time to market by replacing a platform implementation that was riddled with technical debt.

Links:

• Joshua Warren's LinkedIn Profile
• Book a Free Ecommerce Problem-Solving Session:
• Replatforming statistics

In this episode, Darin Newbold, COO, is joined by guest Natalia Pitra, Talent Acquisition Manager, to delve into the critical role culture plays in the hiring process. Discover why a strong cultural fit can be more important than skills alone, and learn how to identify candidates who will thrive within your company's unique environment. We'll explore practical strategies for assessing cultural alignment during interviews and share real-life examples of companies that have successfully integrated culture into their hiring practices. Tune in to understand how prioritizing culture can lead to higher retention rates, increased employee satisfaction, and a more cohesive, productive team.

In this episode of Commerce Today we talk website performance and if it matters for ecommerce sites. We then walk you through the practical side of website performance optimization. We'll show you how to use Google PageSpeed Insights to test your own website's performance, decode the results, and understand what they mean for your ecommerce business. Using Amazon's homepage as an example, we'll break down each metric and give you actionable tips to enhance your site's speed and user experience. Don't miss this step-by-step guide to making your ecommerce site faster and more competitive!