Commerce Today

Join Darin, COO, and Pawel Micnas, PHP Developer, as they uncover insider tips to supercharge your ecommerce website's performance with New Relic. Discover how to optimize load times, enhance user experience, and stay ahead of critical issues. Tune in to Commerce Today for actionable strategies that will elevate your online store!

In this episode of Commerce Today, hosts Joshua Warren and Darin Newbold delve into the impactful role of micro-influencers in boosting ecommerce sales. They highlight why these specialized influencers are surpassing mainstream celebrities and share insights on leveraging their loyal and genuine audiences for brand growth. The episode includes access to Creatuity's influencer marketing ROI calculator and expert advice on launching effective campaigns. If you're eager to harness the potential of micro-influencers to achieve significant results in partnership marketing, this episode is essential listening!

Links:

• LinkedIn Article - Small but Mighty: Why Micro-Influencers Are Driving Massive Results for Ecommerce Brands
• Joshua Warren on LinkedIn
• Creatuity on LinkedIn
• Glossier and Daniel Wellington Case Studies:

In this episode of Commerce Today, we dive into the key insights from our upcoming guide, "B2B Commerce Technology: Navigating Challenges and Trends." Discover the latest trends shaping the B2B ecommerce landscape and learn actionable strategies to overcome common challenges and drive online sales success. This episode will provide you with the knowledge and tools to take your B2B ecommerce efforts to the next level. Don't miss this opportunity to learn from the experts and position your business for growth in the digital marketplace.

Links:

• Joshua's LinkedIn
• Creatuity's LinkedIn
• Navigating B2B Ecommerce: Strategies for Success

In this episode of Commerce Today, Joshua Warren and Darin Newbold dive into the world of recommerce. They explore how apparel brands like Lululemon and Hanna Andersson are using resale to boost sustainability, customer loyalty, and revenue, and discuss how these strategies can be applied to ecommerce businesses in any vertical. Tune in for actionable insights on the benefits of recommerce, key success factors, and how to choose the right recommerce model for your brand.

Links:

• Recommerce Revolution: How Apparel Brands are Reshaping E-commerce for All Verticals:
• ThredUp’s 2024 Resale Report:
• Follow Joshua on LinkedIn:

In this episode of Commerce Today, we delve into the evolving landscape of ecommerce, where accessibility is emerging as a crucial factor for success. Join us as Darin, our COO, and special guest Michal Pietrzyk, Director of Innovation and Technology at Creatuity, discuss actionable insights to help Directors of Ecommerce adapt to this paradigm shift. Michal shares invaluable initiatives undertaken by Creatuity to assist merchants in creating accessible websites, ensuring inclusivity and enhancing user experience.

We delve into the pervasive issues of ageism and sexism in the ecommerce tech industry. Inspired by recent stories shared by two industry professionals on LinkedIn concerning experiences with ageism and sexism, we explore how adopting an "Outward Mindset" can help create a more inclusive and supportive environment. We discuss practical ways to cultivate this mindset within yourself, your team, and your company. We also cover the importance of seeing others as people who matter, considering their needs and challenges, and working together toward collective success. Join us as we strive to make the tech industry a better place for all.

Links:

• Vern Six’s post
• Joshua’s LinkedIn article on ageism, sexism and an outward mindset
• Arbinger Institute’s article on the Outward Mindset
• Book - Outward Mindset
• Book - Leadership and Self Deception
• Book - Anatomy of Peace
• Follow Joshua on LinkedIn
• Follow Creatuity on LinkedIn
• View episodes live on YouTube

In our series finale on Amazon Mastery, we tackle the challenges of engaging with customers and differentiating your brand in Amazon's competitive ecosystem. Learn how to harness the power of Amazon's Tailored Audiences tool for targeted, direct marketing efforts that resonate with your customer base. We discuss the critical importance of customer feedback, from managing reviews to leveraging positive and negative feedback for continuous improvement. Plus, we'll guide you through diversifying your marketing channels, highlighting the synergy between Amazon and external platforms like social media, email marketing, and influencer collaborations to boost your brand's visibility and sales. This episode is a treasure trove of strategies for any brand looking to foster customer loyalty, enhance engagement, and stand out on Amazon.

Links:

• Amazon Mastery article:
• Joshua’s LinkedIn Profile:
• Creatuity’s YouTube Channel:

Dive into the second episode of our Amazon Mastery series, where we unlock the secrets to building a green, profitable brand on Amazon! Discover how to stand out with sustainable practices and navigate Amazon's intricate fees to protect your margins. We'll show you how to use Amazon's Climate Pledge Friendly program to your advantage and offer expert tips for strong branding and dynamic customer engagement with Amazon Live. Get ready to transform your brand into a resilient market leader that's not just about profits, but also about responsibility. Tune in for invaluable insights on thriving in today's eco-conscious marketplace!

Links:

• Amazon Mastery article:
• Upcoming livestream of the 3rd episode in the series:
• Sustainability market share growth:
• Climate Pledge Friendly criteria on Amazon:

In the first episode of our series on Amazon Mastery, we dive deep into the art and science of optimizing your product listings for maximum impact. Discover how high-quality images, detailed descriptions, and the strategic use of A+ Content can transform your products from mere listings to compelling narratives that capture the imagination and wallets of customers. We'll also break down the essentials of Amazon Advertising, guiding you through the maze of Sponsored Products, Sponsored Brands, and Sponsored Display Ads to amplify your product's visibility. Plus, get insider tips on aligning with Amazon's search algorithm to enhance your product's ranking and visibility. Whether you're a seasoned seller or new to the platform, this episode is packed with actionable strategies to elevate your brand on Amazon.

Links:

• Amazon Mastery article:
• Upcoming livestream of the 2nd episode in the series:
• Upcoming livestream of the 3rd episode in the series:

This episode uncovers the promising potential of live streaming e-commerce, based on insights from the study "Socio-technical systems and trust transfer in live streaming e-commerce." It emphasizes the importance of live streaming for businesses entering this space in 2024, discussing the "science of stickiness," trust's pivotal role, and their effects on purchase intentions. Offering practical insights and expert advice, the episode guides businesses on adopting live streaming to innovate sales strategies and boost customer engagement for the upcoming year.

Links:

• Socio-technical systems and trust transfer in live streaming e-commerce: analyzing stickiness and purchase intentions with SEM-fsQCA