Commerce Today

Join us on Commerce Today as Creatuity’s COO, Darin Newbold, interviews CEO Joshua Warren about the challenging and rapidly changing e-commerce landscape in 2024. Discover how companies are navigating high interest rates, fluctuating inflation, and a volatile stock market, while also adapting to shifts in consumer behavior influenced by social media and economic uncertainty. Joshua shares insights on how Creatuity is meeting these challenges head-on with innovative solutions like their accelerator services and platform-agnostic offerings. Whether you’re an e-commerce veteran or just starting, this episode provides valuable perspectives on thriving in today’s market.

In this week's episode of Commerce Today, we're tackling how you can increase your ecommerce revenue while lowering costs. With Darin’s help, Joshua will walk you through his 8-lever mental model for ecommerce profits, breaking down the 3 revenue levers (traffic, conversion rate, average order value) and the 5 expense levers (technology costs, operating costs, fulfillment costs, customer acquisition costs, cost of goods sold).

Links:

• Revenue Accelerators & Audits:
• Joshua Warren on LinkedIn
• Simplifying Ecommerce: The Core Levers of Success:
• Making Smart Ecommerce Decisions: Using the 8-Lever Model in Real Scenarios:

Join Darin Newbold, COO and Anna Krzyżańska , Solutions Architect as they delve into the critical initial stage of any successful project—the discovery phase. This episode unpacks the importance of this phase, illustrating how it helps clarify project requirements, reduce uncertainties, and improve planning. By exploring real-world examples and best practices, they demonstrate how asking the right questions can significantly enhance the accuracy of ballpark estimates and ultimately lead to project success. Whether you're a seasoned project manager or new to the field, this episode offers valuable insights into making the most of the discovery phase.

Explore the competitive landscape of achieving perfect 100 scores on Google Lighthouse. Discover why Lighthouse scores are crucial for e-commerce success, affecting everything from conversion rates to SEO. We'll delve into how leading platforms like Shopify and Adobe Commerce Cloud are pushing the boundaries of performance. Additionally, learn about Adobe's innovative Edge Delivery Services and how they can transform your site's speed and user experience. Tune in for insights and practical tips, and join the conversation by sharing your own Lighthouse score achievements on LinkedIn.

Links:

• Joshua’s LinkedIn
• Adobe’s Edge Delivery Services for Adobe Commerce Cloud
• Maidenform Edge Delivery Services Results and Case Study

Dive into this week's top ecommerce trends: Google delays third-party cookie phaseout, Amazon outpaces UPS and FedEx, how scent marketing is boosting in-store sales. Plus, updates from Yum Brands, DoorDash, Forever 21, and more. We’ll cover 10 different stories you may have missed that are vital to your ecommerce and omnichannel efforts!

Links:

• Ecommerce News: Google's Cookie Phaseout Delay, Scent Marketing Makes Sense, Amazon's Logistics Dominance of UPS & FedEx
• Joshua’s LinkedIn Profile:

In this Commerce Today episode, ecommerce experts Joshua Warren and Darin Newbold dive into the competitive landscape between off-price retail giant TJX Companies and the rapidly growing online marketplace Temu. Discover the strategies that have allowed TJX to maintain its market share despite the rise of digital-first competitors like Temu. Learn actionable insights that retailers and DTC brands can apply to thrive in today's omnichannel world. From leveraging physical stores to mastering digital marketing, this episode is packed with valuable lessons for anyone in the ecommerce space.

Links:

• Joshua Warren-LinkedIn

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the emerging battle between TikTok Shop and YouTube Shopping. With TikTok facing a potential ban in the U.S., YouTube Shopping and Shopify are making a play to fill the gap with announcements they just made at Google Marketing Live 2024. But can they realistically fill the gap? Joshua breaks down the numbers, the unique features of each platform, and what this means for ecommerce merchants. Tune in to understand the opportunities and challenges in the evolving social commerce landscape.

Links:

• Joshua Warren
• TikTok Shop’s $17.5B Challenge to YouTube and Shopify; Target’s Misses, TJX’s Wins, and Walmart’s Ecommerce Boom

Join Darin Newbold, COO, and Anna Krzyzanska, Solutions Architect, as they demystify the Adobe Commerce upgrade process. In this engaging episode, they offer actionable insights for tackling upgrades, covering everything from project assessments to post-upgrade support. This guide provides a roadmap for a successful Adobe Commerce journey, essential for both tech enthusiasts and business leaders looking to maximize their e-commerce platform's potential.

Join us in this episode of Commerce Today, where we unpack BigCommerce's current maneuvers and future potential. With new leadership at the helm and a fresh quarterly report on the horizon, BigCommerce stands at a crossroads. Will they secure a leadership position in the mid-market segment, or will they struggle to keep pace with giants like Shopify? We'll dive deep into what BigCommerce's strategies reveal about their ambitions and capabilities, especially in contrast to their competitors. Expect a mix of insightful analysis, straightforward talk, and a touch of humor as we explore whether BigCommerce is poised for a breakthrough or a breakdown. This episode is a must for ecommerce leaders aiming to stay ahead in a rapidly evolving market.

Links:

• If Business Model is Destiny, BigCommerce Has An Opening: The Bull Case
• BigCommerce has released the Open Source Buyer Portal for B2B
• Exclusive: Software company BigCommerce explores sale, sources say
• Travis Hess to Join BigCommerce as Company President
• BigCommerce Unveils Open Source Version of B2B Buyer Portal
• BigCommerce Open Sources B2B Edition Buyer Portal, Giving B2B Enterprise Customers Full Control to Build and Customize Optimal Buyer Experiences
• Open Source Projects
• Joshua’s LinkedIn Profile:
• Commerce Today- LinkedIn

In this episode of Commerce Today, we dissect the recent Cartier web pricing error where $14,000 earrings were sold for just $14 due to a suspected currency conversion mishap. We'll explore how such significant errors can impact brand reputation and customer trust, and discuss strategies to enhance ecommerce systems for scalability and stability, ensuring such costly mistakes are avoided.

Links:

• Man buys $14,000 Cartier earrings for $14 after company posts price error on website
• Joshua Warren-LinkedIn
• Creatuity on LinkedIn