Commerce Today

Commerce Today

By Joshua WarrenBusinessMarketing
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Commerce Today episodes

  • Episode 59: Magic in the Details: Applying Disney's Common Purpose to Ecommerce

    Join Joshua Warren and Darin Newbold as they explore how Disney World's unparalleled experiences and customer service can inspire ecommerce strategies. Learn actionable insights to make every customer's shopping experience feel uniquely magical.

    Links:

    • Joshua’s article on LinkedIn; Creating Magic: Lessons in Personalization from Disney World for Ecommerce Excellence
    • How to Approach Customer Service Like Disney
    • Ecommerce Insights newsletter on LinkedIn:
    • Joshua's LinkedIn
    • Darin's LinkedIn
    21 min
  • Episode 58: Hands-on Ecommerce Experiences on Apple’s Vision Pro

    We’ve gone hands-on with Apple's Vision Pro and the promise of a new dimension in online shopping. While currently, a mere fraction of e-commerce users own a Vision Pro, Apple's history with the iPad suggests a potentially similar disruptive impact on the e-commerce industry. This episode will explore firsthand experiences with the Vision Pro, highlighting the best and worst e-commerce experiences and offering insights into how websites can evolve to meet the demands of XR technology. From navigating through Apple's intuitive online store to struggling with Amazon's cluttered interface, we'll cover the good, the bad, and the necessary improvements to make e-commerce truly immersive. Stay tuned as we delve into the future of shopping with Apple's latest venture into XR.

    Links:

    • Joshua Warren
    • Apple Vision Pro
    17 min
  • Episode 57: Beyond Products: Shaping a Culture of Success in E-commerce

    Join Darin and Creatuity’s HR Director Karolina Hajdukiewicz in this dynamic episode of Commerce Today, as they unravel the secrets of transforming an e-commerce team into a powerhouse. Dive deep into the heart of a thriving company culture, discovering the pivotal roles of a unified mission, essential soft skills, and robust accountability. Gain expert insights into the strategic use of competency models and the innovative edge of development centers for real-time skill enhancement. This episode is your gateway to fostering a resilient and high-performing team, poised to excel in the ever-evolving e-commerce landscape.

    18 min
  • Episode 55: Unwrapping 2023 E-Commerce Holiday Sales & 2024 Strategy Kickstart

    In this episode of Commerce Today, we dive into the actual 2023 holiday e-commerce sales results, comparing them against last year's forecasts. We'll break down key insights and trends, and more importantly, we'll provide actionable strategies for e-commerce businesses to enhance their performance in 2024. Whether you're looking to boost your holiday sales or overall profitability, this episode is packed with valuable advice and big projects to start now in preparation for the 2024 holiday season.

    19 min
  • Episode 54: The 2024 Retail Frontier: Shifting Omnichannel Strategies

    Join us as we explore shifts in omnichannel retailing in 2024. We'll delve into how the integration of online and physical retail spaces, along with advanced technologies like augmented reality, are revolutionizing the shopping experience. The episode will discuss the rise of unique retail formats like pop-up shops and the shifts in consumer shopping behaviors, with insights on how these changes are reshaping business strategies for Ecommerce Directors.

    17 min
  • Episode 52: Decisions Decoded: Why You Need an Agency Now

    Join Darin and special guest Daniel, Director of Ecommerce Solutions, in an engaging episode of 'Commerce Today.' Dive into the crucial role of agencies in ecommerce decision-making in today's fiercely competitive digital market. Discover how agencies provide key insights into consumer trends, innovative marketing, and tech advancements. Learn about the impactful synergy between in-house teams and agencies, and how this collaboration leads to pioneering outcomes. With Daniel's firsthand experience and expert insights, this episode is a must for e-commerce professionals seeking to elevate their business.

    15 min
  • Episode 51: Trust is a Must: Unlocking SEO Success for Ecommerce

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    Dive into an exhilarating 15-minute journey with Darin and Joshua on 'Commerce Today', where they unravel the often-ignored power of trustworthiness in SEO for ecommerce success. This episode shifts the focus from traditional tactics like backlink building to the pivotal role of trust in driving sales and organic traffic. Anchored in a thought-provoking HubSpot article, our hosts challenge outdated SEO norms, spotlighting the importance of content that's not just Google-friendly but also educational and engaging. Perfect for Ecommerce Directors seeking immediate, actionable strategies, this episode is a goldmine of tips and techniques to transform your business into a credible, authoritative force in the digital marketplace. Tune in and discover how to craft content that doesn’t just rank – it resonates and revolutionizes!

    Links:

    • The Surprising Metric that Matters Most for SERP Rankings in 2023 (Hint: It’s Not Authoritativeness)
    • Content drives more traffic with Clearscope
    • Skyrocket your organic traffic with Surfer
    16 min

About Commerce Today

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Short, actionable updates on ecommerce and omnichannel technology that help merchants of all sizes succeed. We focus on things you should be doing today to be successful in the ecommerce industry.