Commerce Today

Commerce Today

By Joshua WarrenBusinessMarketing
Download on the App Store

Commerce Today episodes

  • Episode 48: Maximizing Post-Thanksgiving Sales: Insights from October's E-commerce Boom!

    In this episode of our podcast, we're diving into the exceptional $76.8 billion e-commerce spending recorded in October and what it means for businesses post-Thanksgiving. Discover key trends such as the significance of early holiday shopping, the rise of mobile commerce, and strategic discounting practices. Whether you're reflecting on your Cyber Week performance or planning for the next phase of holiday sales, this episode is packed with expert insights and actionable strategies for e-commerce owners. Join our hosts, Darin and Josh, for a comprehensive analysis and learn how to capitalize on these trends to enhance your sales strategy in the ongoing festive season.

    Links:

    • Online holiday shoppers spent big in October on their way to Thanksgiving
    15 min
  • Episode 47: Beyond the Click: Embracing Neurodiversity in E-Commerce

    In this eye-opening episode of Commerce Today, we delve into the vibrant spectrum of neurodiversity and its implications for e-commerce. Inspired by Walmart's recent strides towards sensory-friendly shopping experiences, we explore why and how e-commerce shops can become more inclusive for individuals with sensory processing differences. Join us as we unpack practical insights and strategies to create a digital storefront that welcomes all users. This isn’t just about compliance—it's about connection.

    Links:

    • Walmart is making noticeable changes in every store for morning shoppers. Here’s why
    • Digital Accessibility and Neurodiversity: Designing for Our Unique and Varied Brains
    • The 7 Principles
    • Here are 5 Ideas to Better Accommodate Adults with Sensory Processing Differences in the Community
    16 min
  • Episode 46: 7 Unexpected AI Tools for Ecommerce Managers to Use Today

    Today we’re discussing 7 unexpected AI tools that ecommerce managers can use right now to boost their business and improve their work.

    Links:

    • #1 Answer The Public — Don’t know what to say on social media? The easiest way is to answer people's questions about your services. Type in your business topic and Answer the Public will tell you the most common questions people have about it.
  • #2 HeyGen — Upload a 2 minute video of you speaking and HeyGen will create a scary realistic AI version that sounds and moves just like you. Give it some text from a tool like ChatGPT and you’ve got instant Reels and TikToks
  • #3 Vidyo.ai — Upload your zoom meetings, webinars, or other videos and Vidyo will find the most relevant clips, add motion graphics and captions and you’re ready to start posting to Youtube, Instagram and Tiktok.
  • #4 - Obsidian Chat Stream plugin — Plugin for the note making software Obsidian that basically lets you generate a mindmap with OpenAI’s ChatGPT working alongside you, generating new notes that can take into account previous notes.
  • #5 - Creatuity AI Content Generator Module for Magento — Utilize OpenAI’s ChatGPT models to generate your product descriptions and SEO metadata for your Magento store.
  • #6 - Noah by Tavrn — ChatGPT with your Google Drive, Notion, and more.
  • Noah is your AI work assistant. Ask Noah to answer questions, summarize content, draft emails, and beyond.
  • #7 - Searchie — Utilize your existing or new educational content about your products or related topics to create courses or even a subscription membership program. Searchie captures your content from Zoom, Google Drive, YouTube and more and transcribes it, then utilizes AI to create clips and even train an AI model that can respond to questions using your expertise.
  • Proactive eCommerce Penetration Testing
  • 15 min
  • Episode 45: Crafting Unique Omnichannel Experiences with Magento and React

    Step into the future of retail with "Harvesting Success," a groundbreaking podcast episode that unveils the art of creating a flawless Omnichannel ecosystem. We're taking you behind the scenes of a revolutionary blend of Adobe Commerce Cloud, Magento, and a bespoke React application. Experience first-hand how this headless, custom-engineered platform can supercharge operational efficiency and uplift the consumer experience, seamlessly connecting the dots between click and pick-up, online browsing and doorstep delivery.

    Get an exclusive look at how we're redefining the user interface for retail associates, making it more intuitive, responsive, and capable of propelling service to new heights. This isn't just tech talk; it's a masterclass in implementing strategic, phased e-commerce innovation that's genuinely built for the real world, where functionality triumphs and results reign supreme.

    If you're passionate about the transformative potential of personalized technology in retail or just curious about where the industry is headed, "Harvesting Success" is your digital front row seat. Tune in and join the dialogue as we dissect and discuss the technologies shaping the next wave of retail brilliance. Don't just keep up with the trends — stay ahead of them with insights from the leading edge of retail tech.

    23 min
  • Episode 44: 2023 Ecommerce Holiday Sales Forecast

    Darin and Josh tackle the evolving world of holiday ecommerce on the newest episode of Commerce Today. From the rise of mobile shopping to Gen Z's early buying trends and Adobe's unexpected data, they cover it all. Want the inside scoop on this year's online shopping surge? Tune in for insights that could transform your holiday strategy!

    Links:

    • Adobe Forecasts $221.8 Billion U.S. Holiday Season Online, Cyber Monday To Top $12 Billion
    • Media Alert: Adobe Digital Price Index: Online Prices Fall to 40-Month Low, Down 3.2% In August
    21 min
  • Episode 43: It’s the Economy - Planning for 2024

    We look at how being aware of the macroeconomic cycle can help ecommerce brands leapfrog the competition and share a strategy that has helped countless businesses move from incremental to transformative growth in revenue and profitability. We combine all of this to show what you should plan to do in the first half of 2024.

    Links:

    • Psyberware
    • CBO.gov
    • Swissre
    • Swissre: US Econoci outlook Sept 2023
    • USA Today: Recession in U.S. becomes increasingly less likely, but odds are highest in West, South
    • Conference Board
    19 min
  • Episode 42: Transforming Ecommerce Through Identity: Finding Your Common Purpose

    Unlock the secrets of building a standout brand in our riveting podcast, "Crafting Distinctive Brand Identity: Beyond the Basics." This episode is a deep dive into the significance of brand identity, exploring how it’s not just about stating your industry but about amplifying impact, engraining values, and uplifting customer experiences. Learn about the symbiotic relationship between brand identity and a sense of belonging among employees and customers. We decode the art of delivering more than just services, spotlighting brands like Disney that have mastered this craft. Whether you’re an entrepreneur, a marketing professional, or simply intrigued by the world of branding, this podcast offers a goldmine of practical steps, reflections, and insights from successful brand stories. Tune in to challenge your perspectives, gather invaluable insights, and walk away with a blueprint for building a brand that resonates and endures!

    Links:

    • Campfire Effect
    • Disney's approach to Quality Service
    19 min
  • Episode 41: Omnichannel Strategies to Combat Retail Theft: A Deep Dive into Loss Prevention

    The rise of organized retail crime is rattling the retail industry, with significant impacts on profit and store safety. This episode focuses on the role of ecommerce in both contributing to and reducing these issues. Joshua and Darin explore real-world examples, discuss the unexpected benefits of omnichannel strategies, and present actionable insights to help you safeguard your business. Tune in to discover a balanced perspective on tackling theft and enhancing your retail operations.

    Links:

    • Dick’s Sporting Goods blames ‘increasingly serious’ theft problem for profit plunge Parija Kavilanz John Miller
    • Why retail theft is soaring: inflation, the economy – and opportunity
    • Shoplifting is surging across America with dangerous and costly consequences
    21 min

About Commerce Today

From the publisher's feed

Short, actionable updates on ecommerce and omnichannel technology that help merchants of all sizes succeed. We focus on things you should be doing today to be successful in the ecommerce industry.