In this episode of Commerce Today, we dive into the digital transformation of Starbucks—a global coffee powerhouse that lost its way by focusing too much on efficiency and sales, at the expense of the brand's core experience. We'll explore how Starbucks’ new CEO, Brian Niccol, is leading a pivot back to its roots as a community-driven coffeehouse, offering valuable lessons for businesses embarking on their own digital transformations. Whether you're building a new e-commerce platform or considering a major digital initiative, this episode will help you avoid the mistakes Starbucks made and find the right balance between sales and experience

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• Starbucks’ new CEO wants to make Starbucks a coffee shop again
• Starbucks CEO, Brian Niccol, promises a return to the golden age of Starbucks
• Starbucks’ New CEO to Focus on Improving In-Store Service in the U.S.
• Message from Brian: Back to Starbucks