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Cheryl Viola MBA, Executive Director of the Jerome Chamber of Commerce in Idaho, shares her chamber's creative approach to creating value and generating non-dues revenue ideas.
With just 180 members and Cheryl as the sole staff person, this chamber must be entrepreneurial and leverage as many external resources as possible to create non-dues revenue.
By Ed Burzminski, Chamber Marketing Partners, Inc.5
11 ratings
Topics include:
Cheryl Viola MBA, Executive Director of the Jerome Chamber of Commerce in Idaho, shares her chamber's creative approach to creating value and generating non-dues revenue ideas.
With just 180 members and Cheryl as the sole staff person, this chamber must be entrepreneurial and leverage as many external resources as possible to create non-dues revenue.