More Non-Dues Revenue for Chambers of Commerce

Robert Goltz, President/CEO of the Key West Chamber of Commerce in Florida shares his ideas about monetizing just about everything at a chamber of commerce, even monetizing the CEO and staff. 

Hosted by Ed Burzminski, president of Chamber Marketing Partners, generating substantial non-dues revenue from chamber of commerce.

Doug Holman, Partner at Holman Brothers Membership Sales Solutions discusses:  

1. How are membership sales different in 2021?
2. How to improve non-dues revenue sales
3. Effective selling ideas and closing strategies

What you’ll learn:

1. Trends in membership sales for 2021
2. Connecting non-dues revenue and member recruiting
3. Down-to-Earth sales philosophy for dues and non-dues revenue

Hosted by Ed Burzminski, president of Chamber Marketing Partners, generating substantial non-dues revenue from chamber of commerce publications without using a turnkey publisher.

Mark Losh, Director of Membership at the Missoula Chamber of Commerce in Montana discusses:  

1. Are Industry Roundtables replacing networking events?
2. How this chamber was able to maintain high member retention and add new members during the pandemic
3. Effective selling and closing strategies

What you’ll learn:

1. How to identify and create Industry Roundtables
2. Best practices for retaining members through conversation
3. Down-to-Earth sales philosophy for dues and non-dues revenue

Hosted by Ed Burzminski, president of Chamber Marketing Partners, generating substantial non-dues revenue from chamber of commerce publications without using a turnkey publisher.

Topics Include:

1.       Is print dead?

2.       Why produce a printed publication?

3.       How do you use your publication?

4.       Non-dues revenue potential of printed publications

What you’ll learn:

1.       In this digital age, what value is there in print

2.       How to define a printed publication's purpose

3.       How to define the messaging for a publication

4.       How much non-dues revenue a publication can generate

Steve Rosansky, CEO of the Newport Beach CA Chamber of Commerce, Rhonda Zunker, CEO of the Bulverde-Spring Branch TX Chamber of Commerce and Lisa Hermes, CCE and IOM is the CEO of the McKinney TX Chamber of Commerce discuss the relevance of printed publications for chambers of commerce. 

Hosted by Ed Burzminski, president of Chamber Marketing Partners, generating substantial non-dues revenue from chamber of commerce publications without using a turnkey publisher.

Bruce Hillegeist, President and Brandy Beyer, VP Operations of the Greater Tomball Area Chamber of Commerce discuss how they put on a profitable online auction, had a successful membership drive/event and how they pivoted to partnering with another association for more visibility and goodwill.

Topics Include:

• Live Online Auctions
• Membership Drives
• Partnering with other associations

What you’ll learn:

• How a live online auction was done and how it generates substantial profit
• How membership drives can give a big boost to dues revenue
• How partnering with another association to expand an existing event increases participation, visibility and generates goodwill

Hosted by Ed Burzminski, president of Chamber Marketing Partners, generating substantial non-dues revenue from chamber of commerce publications without using a turnkey publisher.

Topics include: 1. Merchandising from multi-organization rebranding 2. Revenue from Billboard space sales 3. Tapping local corporate grants 4. Hometown Chambers Council at ACCE

Wendi Rich, CEO of the Perry County (Indiana) Chamber of Commerce discusses how merchandising, selling advertising, tapping a hospital grant and belonging to ACCE’s Hometown Chambers Council all helped keep this 300-member chamber afloat through 2020.

Zach Snyder, Membership Engagement Manager at the Grand Rapids Chamber of Commerce Discusses non-dues revenue idea for chambers of commerce from a major-metro chamber's perspective.

Topics discussed include:

• COVID Grant Program
• CEO Roundtables / CEO Summit
• Consulting service for Diversity, Equity and Inclusion (DEI)
• Membership: targeted business focus
• E.O.S. – Entrepreneurial Operating System

You will learn these non-dues revenue ideas:

• How COVID-19 grants can generate non-dues revenue
• How CEO Roundtables help businesses, particularly minority-owned businesses
• Monetizing Diversity, Equity and Inclusion training How member retention improves by targeting specific businesses
• How EOS, the Entrepreneurial Operating System re-focused this Chamber

Hosted by Ed Burzminski, president of Chamber Marketing Partners, generating substantial non-dues revenue from chamber of commerce publications without using a turnkey publisher.

Topics include:

• 6-week Online Leadership Program
• Content-value chamber luncheons
• Restaurant Guide for truckers in print & Facebook
• Industry of the week
• Weekly radio spot for visibility

Cheryl Viola MBA, Executive Director of the Jerome Chamber of Commerce in Idaho, shares her chamber’s creative approach to creating value and generating non-dues revenue ideas.

With just 180 members and Cheryl as the sole staff person, this chamber must be entrepreneurial and leverage as many external resources as possible to create non-dues revenue.

Susan Wan-Ross, President and CEO of the Yorba Linda Chamber of Commerce, a mid-sized chamber in Southern California, took an entrepreneurial approach to new non-dues revenue streams during the COVID-19 crisis including:

• eWaste recycling,
• Shredding service,
• Virtual State of the City event and a
• Membership drive, all made money and added value

All made money for the chamber and added value for the membership.