In this episode, we’re digging into Customer Segments, aka who you actually serve, and why getting clear on that really matters (without sending you into a niche-induced identity crisis).

Aga Gajownik shares why figuring out your ideal client is less about getting it perfect and more about experimenting. She opens up about how she found her people after maternity leave and how to stop repeating patterns that leave you burnt out.

Rhianne Lovell-Boland talks about her early days of wanting to help anyone who wanted a podcast and how she quickly realised she couldn’t be everything to everyone (and didn’t need to be).

If defining your clientele has ever felt like guesswork or a wild emotional rollercoaster, this one’s for you!

🎁 Grab your ⁠free companion guide⁠:

🧠 The Neurodivergent Founder’s Business Model Cheat Sheet A visual, ADHD-friendly, no-fluff companion to help you reflect, take action, and connect the dots.

Because your quirks aren’t the glitch in the system—they are the system. Let’s build a business that fits you!