In this week's episode we're talking about authenticity in your business

> How incongruence between how you present yourself on your website and in person can affect your sales

> How difficult it is to be vulnerable and true to your own authentic self

> Why making mistakes can make you more approachable and relatable to your clients

> Who are you anyway?

> Why we're all intrinsically biased and make snap judgments about others in 300ms (or less!)