How has the role of market research evolved from being an order taker function to a strategic thought leader?

Join Cynthia Harris as she sits down with Karin O'Neill, Senior Vice President at Ipsos, to explore the dynamic changes in qualitative research. Karin reflects on the journey to becoming a strategic thought leader in the insights industry. Together, they discuss the challenges and opportunities brought by new technologies like Generative AI and how the human element remains indispensable. If you're curious about the future of research and its role in shaping business strategies, this episode is a must-listen!

Your peek behind the curtain of the insights industry starts here. Enjoy this episode of Research Revealed!