How has the role of qualitative research evolved from being an order taker to a strategic thought leader?

Join Cynthia Harris as she sits down with Karin O'Neill, Senior Vice President at Ipsos, to explore the dynamic changes in qualitative research. Karin reflects on the journey from being an order taker to becoming a strategic thought leader in the industry. They discuss the challenges and opportunities brought by new technologies like Gen AI and how the human element remains indispensable. If you're curious about the future of research and its role in shaping business strategies, this episode is a must-listen.

Your peek behind the curtain of the insights industry starts here. Enjoy this episode of Research Revealed!

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🎧 Watch out for new episodes regularly

💡 Get to know Cynthia Harris more by following her on LinkedIn

🌐 Learn more at Research-Revealed.com

🌐 Learn more about 8:28 Insights at 828insights.com

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Episode created and produced by Cynthia Harris and Emily Byrski of 8:28 Insights.

🎵 Opening music created by friends of the 8:28 Insights Collective, Swoope and Natalie Lauren Sims.

How do today's insights leaders balance speed, trust, and real impact?

In this episode of Research Revealed, host Cynthia Harris sits down with Traci Montgomery, Associate Director of Consumer Insights at BISSELL, to explore the evolving role of insights from the client-side perspective. They unpack the importance of relationship-building, the art of balancing speed with quality, and why being a generalist is more valuable than ever in today’s fast-changing landscape. From personal energy management to the future of talent in insights, Traci offers a grounded, thoughtful take on how our industry can keep people—and purpose—at the center of the work.

Your peek behind the curtain of the insights industry starts here. Enjoy this episode of Research Revealed!

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🎧 Watch out for new episodes regularly

💡 Get to know Cynthia Harris more by following her on LinkedIn

🌐 Learn more at Research-Revealed.com

🌐 Learn more about 8:28 Insights at 828insights.com

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Episode created and produced by Cynthia Harris and Emily Byrski of 8:28 Insights.

🎵 Opening music created by friends of the 8:28 Insights Collective, Swoope and Natalie Lauren Sims.

What happens when cultural truth meets fearless advocacy?

In this powerful conversation, Cynthia Harris, sits down with long-time researcher and strategist Pepper Miller to trace her journey pioneering Black consumer insights from the early pushbacks to today’s evolving climate. They dive into history as the ultimate insight, the weaponization of “Black,” and what it means to lead with authenticity in uncomfortable times. If you care about cultural fluency, equity in marketing, and storytelling that honors lived experience, this is a must-listen.

Your peek behind the curtain of the insights industry starts here. Enjoy this episode of Research Revealed!

-

🎧 Watch out for new episodes regularly

💡 Get to know Cynthia Harris more by following her on LinkedIn

🌐 Learn more at Research-Revealed.com

🌐 Learn more about 8:28 Insights at 828insights.com

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Episode created and produced by Cynthia Harris and Emily Byrski of 8:28 Insights.

🎵 Opening music created by friends of the 8:28 Insights Collective, Swoope and Natalie Lauren Sims.

In an era of rising automation and declining confidence in sample quality, how do we stay human-centered in research?

Cynthia Harris, sits down with Rick Kelly, Chief Strategy Officer at Fuel Cycle, for a timely conversation on fraud, authenticity, and the evolving role of AI in the insights industry. Together, they unpack the persistent trust issues plaguing sampling, challenge some of the biggest misconceptions about the industry, and explore why AI won’t replace researchers—but will transform how we work.

Rick also shares his personal journey into market research, why he’s energized by lifelong learning, and how he thinks about the future of “good data.” The episode wraps with a rapid-fire round that reveals a few unexpected truths about Rick and where the industry may be headed. If you’ve ever found yourself asking, “What’s real anymore?” this one’s for you.

Your peek behind the curtain of the insights industry starts here. Enjoy this episode of Research Revealed!

-

🎧 Watch out for new episodes regularly

💡 Get to know Cynthia Harris more by following her on LinkedIn

🌐 Learn more at Research-Revealed.com

🌐 Learn more about 8:28 Insights at 828insights.com

-

Episode created and produced by Cynthia Harris and Emily Byrski of 8:28 Insights.

🎵 Opening music created by friends of the 8:28 Insights Collective, Swoope and Natalie Lauren Sims.

How has the role of market research evolved from being an order taker function to a strategic thought leader?

Join Cynthia Harris as she sits down with Karin O'Neill, Senior Vice President at Ipsos, to explore the dynamic changes in qualitative research. Karin reflects on the journey to becoming a strategic thought leader in the insights industry. Together, they discuss the challenges and opportunities brought by new technologies like Generative AI and how the human element remains indispensable. If you're curious about the future of research and its role in shaping business strategies, this episode is a must-listen!

Your peek behind the curtain of the insights industry starts here. Enjoy this episode of Research Revealed!

What happens when bold storytelling meets sharp strategy—and the data that connects them?

In this premiere episode, Cynthia Harris, founder of 8:28 Insights, sits down with Donovan Triplett, Strategy Director at Wieden+Kennedy, to explore the emotional nuance behind great creative work, the evolving role of data, and the power of centering marginalized voices in brand storytelling. From agency-client tensions to rethinking what makes an insight truly useful, this conversation pulls back the curtain on the real dynamics behind iconic campaigns. If you care about creativity, authenticity, and human connection in marketing, this is where it starts.

Your peek behind the curtain of the insights industry starts here. Enjoy this episode of Research Revealed!

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🎧 New episodes released bi-weekly on Tuesdays.

💡 Get to know Cynthia Harris more by following her on on LinkedIn.

🌐 Learn more at Research-Revealed.com

🌐 Learn more about 8:28 Insights at 828insights.com.

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Episode created and produced by Cynthia Harris and Emily Byrski of 8:28 Insights.

🎵 Opening music created by friends of the 8:28 Insights Collective, Swoope and Natalie Lauren Sims.

Welcome to Research Revealed—the podcast where we get real about the gray areas of market research and marketing strategy.

Hosted by Cynthia Harris, founder of 8:28 Insights, this trailer sets the tone for a series that’s honest, human, and full of insight.

Stay tuned in for a preview of what’s to come: bold conversations, behind-the-scenes truths, and the people shaping the future of the insights industry.

www.Research-Revealed.com

🎵 Opening music created by friends of the 8:28 Insights Collective, Swoope and Natalie Lauren Sims.