How do today's insights leaders balance speed, trust, and real impact?

In this episode of Research Revealed, host Cynthia Harris sits down with Traci Montgomery, Associate Director of Consumer Insights at BISSELL, to explore the evolving role of insights from the client-side perspective. They unpack the importance of relationship-building, the art of balancing speed with quality, and why being a generalist is more valuable than ever in today’s fast-changing landscape. From personal energy management to the future of talent in insights, Traci offers a grounded, thoughtful take on how our industry can keep people—and purpose—at the center of the work.

Your peek behind the curtain of the insights industry starts here. Enjoy this episode of Research Revealed!

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Episode created and produced by Cynthia Harris and Emily Byrski of 8:28 Insights.

🎵 Opening music created by friends of the 8:28 Insights Collective, Swoope and Natalie Lauren Sims.