How has the role of qualitative research evolved from being an order taker to a strategic thought leader?

Join Cynthia Harris as she sits down with Karin O'Neill, Senior Vice President at Ipsos, to explore the dynamic changes in qualitative research. Karin reflects on the journey from being an order taker to becoming a strategic thought leader in the industry. They discuss the challenges and opportunities brought by new technologies like Gen AI and how the human element remains indispensable. If you're curious about the future of research and its role in shaping business strategies, this episode is a must-listen.

Your peek behind the curtain of the insights industry starts here. Enjoy this episode of Research Revealed!

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Episode created and produced by Cynthia Harris and Emily Byrski of 8:28 Insights.

🎵 Opening music created by friends of the 8:28 Insights Collective, Swoope and Natalie Lauren Sims.