WHO OWNS YOUR SOCIAL MEDIA ACCOUNTS?

A conversation that’s extremely important for both business owners and agents.

Thank you to my friend and the real estate lawyer Kristen Porter of O*NO LEGAL for sitting down with me to discuss this extremely important topic.

00:00 - Introduction
00:40 - Who owns a social media channel?
01:30 - Why this is such an important topic
02:10 - What are in contracts and employment agreements today? 
04:25 - Social media ARE databases
05:15 - Ultimately, the person who owns a social media account is.......
05:45 - Best practices on how to navigate agents with a strong social media following
07:00 - The difficulty social media can play in the franchise world 
08:20 - Social media policies around appropriate usage of social media 
10:00 - The defamation aspect most aren't aware off
11:50 - What should be included in a social media policy 
12:30 - Be careful about what you are posting ESPECIALLY in closed Facebook pages
13:50 - What you need to know about marketing property on social media 
15:20 - My rules for off market properties on social media  
16:20 - What happens to social media accounts when a business sells? 
19:20 - What can be done from a Cyber security aspect? 
21:40 - Mistake on social that can leave your accounts open to hacking 
22:40 - Personal or professional pages? 
24:40 - What to do with the super star agent with a strong social media following
28:05 - How to mitigate any dramas down the line