Catch Up With Frenz

In this episode, Real Estate Today New Zealand sits down with the Queen of Social Media in the Australian Property Management industry, Ellen Bathgate.

Join us as we dive into:

✨ Why property managers should build their own social media presence—and how to get started
 ✨ The current state of social media adoption in Property Management and where there’s room for growth
 ✨ Practical advice for those hesitant to embrace social media
 ✨ Handling online bullying and trolling with confidence
 ✨ Insights into what content resonates (and what doesn’t) in today’s market
 ✨ Ellen’s bold predictions for social media marketing in Property Management for 2025

This conversation is packed with actionable tips and forward-thinking strategies—don’t miss it! 🎙️

A hot topic in real estate at the moment.

Should property managers & BDM's have their own social media profiles?

In this episode RETNZ editor Nic Fren sits down with Tommy's Managing Director Harrison Vaughan to break down the pros & cons and give us the insights into what content works best, whys business owners should allow their team to build a brand on social media & more.

Video Timeline: 

• 00:40 - Should property managers and business development managers have their own profiles on social media? 
• 02:00 - Why do some property managers or business not embrace social media? 
• 03:40 - How a property manager or BDM can use their social media presence in their listing presentations. 
• 04:35 - What is a potential roadblock for business owners to be mindful of? 
• 05:30 - You may not want to be on social media but you have too. How you can manage this internally. 
• 07:00 - Does your office have a social media policy?
• 07:55 - Create the content for your business, so everything remains on brand. 
• 08:40 - As a business owner, Nic shares why he's decided to let his team grow their own profiles.
• 09:45 - What content works and what's not? 
• 10:50 - What kind of marketing is Harrison and the team doing? 
• 11:40 - How Facebook accelerated the growth of Tommy's Property Management.
• 12:30 - Thoughts on TikTok?
• 14:15 - Why property management performs better than sales content on social media.
• 15:25 - Creating a marketing plan. What does that look like? 
• 16:30 - What metrics are a success on social media? 
• 17:55 - The value of community groups. 

This week, I sat down with Jess Whatman, Founder of Agent Sync, to discuss the practical aspects of integrating virtual assistants into business operations. We covered topics like the right timing to bring on a virtual assistant and the benefits of using an agency for a smooth onboarding process.

Our conversation also touched on the collaborative approach needed for delegating non-dollar productive tasks, allowing individuals to focus on areas that truly contribute to business growth. Whether you're new to a role or a seasoned professional, the insights shared in our discussion offer practical guidance for optimizing your workflow.

Video Timeline

00:08 Introduction

02:40 - How has the perception of Virtual Assistants changed over the years

04:35 - Cyber security & what's involved when hiring a VA

06:30 - The treatment of a VA

07:50 - What are the most sought after tasks agents are seeking assistance with?

11:25 _ Communication - What's the communication between agent & like

13:45 - When is the right time to hire a VA?

15:06 - How can someone within their first 3 months of the industry benefit from a VA

17:42 - how agents can avoid the real estate roller coaster with the support of a VA 

19:06 - Where/how does someone find a VA?

20:40 - Starting the processes with allocation tasks for a VA

22:20 - Overcoming the nerves to make that first step

25:35 - If you have been burnt by a VA

27:42 - Information sharing between VA's

33:00 - AI vs VA

33:55 - It's important to remember our skillset as agents, we are in the business of building relationships. 

36:30 - Using a VA to nurture your database

WHO OWNS YOUR SOCIAL MEDIA ACCOUNTS?

A conversation that’s extremely important for both business owners and agents.

Thank you to my friend and the real estate lawyer Kristen Porter of O*NO LEGAL for sitting down with me to discuss this extremely important topic.

00:00 - Introduction
00:40 - Who owns a social media channel?
01:30 - Why this is such an important topic
02:10 - What are in contracts and employment agreements today? 
04:25 - Social media ARE databases
05:15 - Ultimately, the person who owns a social media account is.......
05:45 - Best practices on how to navigate agents with a strong social media following
07:00 - The difficulty social media can play in the franchise world 
08:20 - Social media policies around appropriate usage of social media 
10:00 - The defamation aspect most aren't aware off
11:50 - What should be included in a social media policy 
12:30 - Be careful about what you are posting ESPECIALLY in closed Facebook pages
13:50 - What you need to know about marketing property on social media 
15:20 - My rules for off market properties on social media  
16:20 - What happens to social media accounts when a business sells? 
19:20 - What can be done from a Cyber security aspect? 
21:40 - Mistake on social that can leave your accounts open to hacking 
22:40 - Personal or professional pages? 
24:40 - What to do with the super star agent with a strong social media following
28:05 - How to mitigate any dramas down the line

Our VERY FIRST EPISODE OF 'Catch Up With Frenz'  features Liz Morris, Principal of ONE AGENCY Liverpool Plains.

From starting a business from scratch during lockdown to gaining around 45% market share in just two years, Liz explains how she & the team have separated themselves from their competitors using social media, community involvement, database nurturing & forward thinking.  

Throughout the chat, Liz shares her invaluable insights on seamlessly transforming social media posts into tangible buyer inquiries & how the socials are bringing in the leads.

Video timeline: 

00:30 - Introduction to Liz, the area & population 

01:20 - Starting the business from scratch

03:00 - Shaking things up in the area

04:45 - How Liz is attracting out of area buyers using social media 

06:10 - The legalities around posting on social media

6:50 - How social media is attracting the buyers

07:30 - Why you don't need a million followers to be a success on socials

08:40 - How Liz is using social media to educate her marketplace

11:20 - How to use your social media results in a listing

12:40 - How being active in the community plays a huge part in building. a brand

13:40 - What social media channels are working and why

16:40 - Why being active in the community when starting out is so important

19:05 - What's the strategy for pumping out so much content?

20:35 - When social media doesn't work in your area

22:15 - What content is working best to drive appraisals through socials

24:00 - Advice to someone who is nervous about putting themselves out there