In this episode of We Are United, Richard sits down with longtime sales manager Willie Moreno to talk about his 20+ year journey in the car business and the deep roots he’s built in the Imperial Valley. Willie shares how he went from answering a newspaper ad in 2000 to becoming a trusted leader known for honesty, community spirit, and helping families make smart decisions.

They dive into the reputation of car sales, the importance of matching customers’ needs over wants, and how United Toyota continues to invest in the local community—from lifetime warranties to back-to-school backpack giveaways. Willie also reflects on his family legacy in Calexico, his grandfather’s role as mayor, and why being part of this community means treating every customer like family.

This episode is about more than cars—it’s about trust, service, and what it really means to be united.