En este episodio del podcast, conversamos con Jose Nolasco, quien comparte sus experiencias reales dentro de la industria automotriz y revela algunos de los secretos mejor guardados del mercado de autos semi-nuevos.
Durante la charla, hablamos de cómo funciona realmente la compra y venta de vehículos usados, qué debes tomar en cuenta antes de tomar una decisión y qué prácticas existen en la industria que muchas veces no se explican al cliente.
Este episodio está pensado para quienes buscan información clara, honesta y basada en experiencia real, ya sea que estén considerando comprar un auto semi-nuevo o simplemente quieran entender mejor cómo se mueve este mercado desde adentro.
🎧 Escucha, aprende y toma mejores decisiones.

In this episode of We Are United, Richard sits down with longtime sales manager Willie Moreno to talk about his 20+ year journey in the car business and the deep roots he’s built in the Imperial Valley. Willie shares how he went from answering a newspaper ad in 2000 to becoming a trusted leader known for honesty, community spirit, and helping families make smart decisions.

They dive into the reputation of car sales, the importance of matching customers’ needs over wants, and how United Toyota continues to invest in the local community—from lifetime warranties to back-to-school backpack giveaways. Willie also reflects on his family legacy in Calexico, his grandfather’s role as mayor, and why being part of this community means treating every customer like family.

This episode is about more than cars—it’s about trust, service, and what it really means to be united.

In our very first episode of We Are United, Richard sits down with finance director Javier Hernandez to talk about his 20-year journey in the car business. From selling just one car in his first month to helping families through every stage of life, Javier shares stories of persistence, community, and what it really means to take care of people.

You’ll hear how he overcame his own financial struggles, why peace of mind matters most when buying a car, and how trust and relationships transform dealerships into family. Whether you’re shopping for your first ride, curious about financing, or just love real conversations from the showroom floor, this episode sets the tone for what We Are United is all about.