Rebrand 100: The Podcast Series

Episode 20: Are You Branding for Attention or Authority?


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In today’s hyper-scrolling world, going viral can feel like the ultimate win. But here’s the truth: attention doesn’t equal trust. In this episode, Edmund Manasan unpacks the critical difference between brands that chase visibility and those that build lasting credibility. Through the story of a brand that went viral but succeeded because of its strong foundation, we explore how authority is built through intentional storytelling, quality, and values that endure beyond the hype.


If you’re tired of playing the content game for likes and looking to build a brand people actually believe in, this episode is your roadmap. Tune in to learn the five key shifts from short-term attention to long-term brand equity, and how to build authority that sticks.


Produced by ASTIGS Design Inc. – Creative-as-a-Service

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Rebrand 100: The Podcast SeriesBy Edmund Manasan