Buying Local Podcast

Episode 20: Chris Ryan & Leah Parillo (SIX Marketing)


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In this episode, our host Mike Nelson interviews Chris Ryan and Leah Parillo - the "Supreme Commander" and "Purveyor of Fun" respectively at SIX Marketing! Marketing can often be a challenge for burgeoning and experienced businesses alike, and these two have no shortage of advice to offer and strategies to implement! How can their expertise help YOUR business? Take a listen and find out!


A SARATOGA BUSINESS REPORT PRODUCTION


NOTE: The opinions reflected in this podcast are not indicative of the views of Saratoga Business Report, SaratogaBride.com LLC, Saratoga TODAY, Glens Falls TODAY, or Spa City Digital.


00:07 - Introduction


00:45 - Not a Marketing Agency; A Growth Agency!


04:02 - The Start of SIX


06:48 - What’s Special About the SIX Approach?


08:50 - What Makes a Business Thrive?.. There’s No Single Answer, But SIX Has Them All!


12:25 - The Influencer Market… Is There Value on a Local Level?


15:39 - What’s My Company’s Next Step?


18:08 - The TikTok Bubble


20:11 - Is Having a Social Media Presence Worth It?


24:37 - Lead Generation vs. Brand Awareness


27:55 - Shoutout to EOS!


28:54 - The Data Privacy Boogeyman: Gather All You Can!


31:15 - The Shiny, Happy, Positive Trend of 2023


33:26 - SCRAPPYYYYYYY!!!


34:32 - DISC Assessments: Learn to Communicate!


38:20 - In-Person Connections Are on the Rise!


40:13 - Closing Remarks: How to Get in Touch

...more
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Buying Local PodcastBy Michael Nelson