How do companies become successful when utilizing the PLG motion? PLG can be a great model, but what's missing from it is the human element.

That's why Duane Dufault is our guest today to dive into the importance of perfecting your sales process so it can complement your PLG methodology. Duane is a revenue leader and Head of Sales at 1Build, and a big advocate for customer service.

What's covered?

- Should PLG even exist?

- Optimizing your content for the algorithm without confusing your buyers

- Maintaining a healthy customer base

- Customer experience needs to involve everyone that touches the customer

- Why churn becomes a problem

- What degrades trust

- Achieving PLG

- What does success mean?