Stuff Marketers Say

Episode 20: Davey, Jesse, Ryan Till Agency: How to lower your lead gen costs


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[2:37] What is a lead worth?

[4:56] How you can use data to lower lead costs
[6:38] How the Facebook lead quality tool works
[8:41] Why using conversions API is important
[10:14] Why you should test different offers
[12:01] An easy way to try to lower your lead costs
[13:14] Cut the fluff and sell the end result
[16:38] What is LTV (Lifetime Value) and why it’s important
[23:18] How increasing your brand visibility can lower your lead costs

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Stuff Marketers SayBy Till Agency