Stuff Marketers Say

Stuff Marketers Say

By Till AgencyBusinessEntrepreneurshipMarketing
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Stuff Marketers Say episodes

  • Episode 21: Jesse, Nate Till Agency: FACEBOOK VS. PINTEREST: Which is cheaper?

    [3:56] Nate shares why Pinterest ads are so appealing in comparison to Facebook

    [5:43] Learn how Pinterest costs compare to Facebook
    [6:44] Nate explains which kinds of businesses can benefit from advertising on Pinterest 
    [9:30] Hear about the types of content that convert best on Pinterest 
    [10:16] How do Facebook results compare to Pinterest? 
    [12:20] Jesse explains what you should be looking for when analyzing your attribution results
    [15:54] How Pinterest is like a blend of Facebook and Google
    [17:20] Learn what Nate focuses on when coming up with Pinterest ad angles 
    [19:20] Does Pinterest have the potential to be a big platform like Facebook or Google?
    [21:01] Nate explains how to decide how to split your ad budget between platforms
    [22:21] Nate shares where you should begin advertising as a startup 
    [23:20] Learn how important organic content is on Pinterest

    26 min
  • Episode 20: Davey, Jesse, Ryan Till Agency: How to lower your lead gen costs

    [2:37] What is a lead worth?

    [4:56] How you can use data to lower lead costs
    [6:38] How the Facebook lead quality tool works
    [8:41] Why using conversions API is important
    [10:14] Why you should test different offers
    [12:01] An easy way to try to lower your lead costs
    [13:14] Cut the fluff and sell the end result
    [16:38] What is LTV (Lifetime Value) and why it’s important
    [23:18] How increasing your brand visibility can lower your lead costs

    27 min
  • Episode 19: Davey, Leah, Till Agency: How to Get (Better) Google Reviews

    [02:34] What a Google business profile is

    [04:09] Recent study results about how often people search business on Google
    [06:23] What you should focus on when setting up your Google business profile
    [13:49] Why Google reviews are important
    [15:20] Tips to get more reviews on Google
    [18:45] Why it's important not to ask people to copy and paste the same review for you across multiple platforms
    [21:47] How bad reviews can actually be helpful

    30 min
  • Episode 18: Davey, Emily, Nate Till Agency: 3 Tips for Advertising on TikTok

    [3:12] Is TikTok a better advertising platform for certain businesses?

    [6:01] What makes TikTok so powerful
    [7:35] Why blending in is important when advertising on TikTok
    [9:24] Results Till Agency is seeing for clients on TikTok vs Facebook
    [15:01] Should TikTok be your primary advertising platform?
    [17:17] Why keeping things simple on TikTok works
    [20:51] Top tips to getting started on TikTok

    24 min
  • Episode 16: Davey, Janelle, Till Agency: 5 Steps to Get Started with Google Ads

    [3:19] The benefits of advertising on Google

    [5:06] Search platforms other than Google you might consider
    [6:11] Kinds of businesses that tend to do well on Google
    [8:26] Targeting options for Google ads
    [10:15] Should you replace Facebook or Instagram ads with Google ads or go with a blended approach?
    [13:00] One of the biggest differences between Pinterest and Google
    [15:16] The first step to starting Google ads

    [18:56] Tips to get the best results on Google
    [21:54] The number of Google ads you should run you’re starting out and when to adjust

    26 min
  • Episode 15: Davey, Leah, Till Agency: 3 Tips Guaranteed to Improve Your Website

    [4:54] What do we mean by Website Optimization?

    [6:47] Where do we start with Website Optimization?
    [7:55] Where do we start after a website audit?
    [9:57] Comparing SEMrush and Ahrefs
    [12:10] Recommendation for a lower cost tool
    [13:60] Why use a tool for content research vs. intuition?
    [17:30] Favorite content tools
    [24:54] Improving website speed
    [35:00] Number one recommendation for your first tool to get started
    [36:48] Other tool recommendations
    [37:43] What optimization tasks make the biggest difference
    [42:34] Where you should put your time in and where should you consider hiring out

    45 min
  • Episode 14: Jesse, Leah, Till Agency: The 3 Things You NEED to Know About Digital Advertising in 2022

    [2:59] Leah shares some of the biggest barriers when it comes to businesses trying to find the right people to show their ads to

    [4:08] Jesse talks about what sets Till Agency apart from other ad agencies
    [5:02] With all the privacy updates, Leah explains if it’s even still possible to get in front of the right people 
    [7:21] Leah shares what other small businesses can do to combat the potential loss of that data and how they can target more effectively and accurately
    [9:04] Leah talks about an ad strategy that is currently working for several Till Agency clients
    [11:48] Learn why attribution has become increasingly more important over the last couple years
    [15:49] Leah and Jesse explain why you should have specific landings pages for your ad campaigns
    [20:52] Hear how the Till team works to help clients with rising costs and continue to see the best results possible

    28 min
  • Episode 13: Davey, Ryan, Till Agency: Top 3 Ways to Measure Your Advertising ROI
    • [3:47] Ryan briefly explains how the 2021 iOS14 updates effected attribution
    • [5:35] Ryan shares how much traffic Till Agency clients see coming from a mobile iOS device and how the iOS14 updates presented a challenge
    • [7:46] Ryan defines what attribution is
    • [8:34] Davey and Ryan discuss a scenario of how the iOS14 updates effected Facebook attribution
    • [10:19] Are there any social media or advertising platforms that offer better attribution data?
    • [15:12] Ryan explains the most simplest way to sorting out attribution post iOS updates
    • [19.31[ Ryan shares what you can use to get more specific data for free
    • [20:16] Learn how you can use your data to make adjustments to specific campaigns
    • [28:02] Davey and Ryan explain why tracking tools like Hyros are worth the investment
      • 31 min
    • Episode 12: Davey, Leah, Till Agency: What to Focus on for SEO Success in 2022

      [5:20] Leah explains if SEO is even worth it anymore

      [6:20] Can some businesses benefit more from SEO than others?
      [9:22] Leah chats about some of the effects of Google’s 2021 core web vitals roll out
      [14:25] Leah and Davey explain Google’s next big update and what it means for you
      [20:28] Davey explains what you should be doing to prepare for Google’s next update
      Leah’s top 5 tips for SEO success in 2022
      [21:03] Tip 1: Understanding searcher intent is more important than focusing on SEO hacks
      [22:41] Tip 2: Looking at broader topics instead of worrying about the separate words that you’re using could make things easier for you
      [28:09] Tip 3: Incorporating multimedia content is becoming more and more important
      [31:21] Tip 4: Why you need a Google My Business profile with up to date and relevant reviews
      [35:55] Tip 5: Google shouldn’t be the only place your business is getting reviews or showing up online

      41 min

    About Stuff Marketers Say

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    We believe business advice is only good if it WORKS. On this podcast, we take an honest (sometimes cynical) look at the “stuff marketers say” and break down what it actually means, if you should pay…