Stuff Marketers Say

Stuff Marketers Say

By Till AgencyBusinessEntrepreneurshipMarketing
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Stuff Marketers Say episodes

  • Episode 11: Davey, Sarah, Till Agency: 5 Tricks for Writing Ad Copy That Works

    [3:57] Sarah describes key signs of a “good” brand voice

    [8:47] Sarah shares the number one tip for ad copy that works
    [10:00] Davey and Sarah explain why congruency in your ads is so important
    [12:45] Learn why successful ad copy often relies on a good landing page copy
    [14:34] Sarah explains why being clear in your copy is more important than being clever
    [19:36] Learn why narrowing down your target audience is key, not just in copywriting
    [22:55] Sarah shares why doing competitor research can be beneficial
    [27:46] Is clickbait really a bad thing?
    [28:07] Learn how to use numbers to capture your audience’s attention
    [32:51] Sarah shares something that will increase engagement - but she doesn’t really recommend you do it
    [36:46] Testing your ad copy is the only way to know what works, Sarah explains

    44 min
  • Episode 10: Davey, Jesse, Till Agency: 5 Tips for a High Converting Landing Page

    [02:47] Davey and Jesse chat about some exciting Till updates

    [05:29] Jesse shares why the ad metrics aren’t always a measure of success
    [07:05] Davey explains when it’s important to use a landing page
    [08:00] Learn the different terminology for landing pages and couple recommendations Jesse makes to optimize them
    [08:49] Hear about the conversion rates Till is looking for when tracking landing pages and webinars
    [10:32] Jesse explains one of the first thing he checks when reviewing a landing page
    [12:19] Learn about some of the best converting landing pages Jesse has seen
    [12:59] Davey and Jesse share best practices on how to structure text on a landing page
    [14:49] Learn why social proof is so important
    [17:26] Get insight into how to best design your landing page for conversion
    [18:46] Jesse shares why, in most cases, there should be congruence between your ad and your landing page
    [21:12] Why you shouldn’t assume someone understands your product or service
    [22:23] Davey shares a key rule on the Till team
    [25:27] Learn when you may want to consider testing a new offer
    [27:21] Not sure where to start with creating a landing page? Jesse shares easy, cost effective solutions

    34 min
  • Episode 9: Davey, Ryan, Till Agency: Troubleshooting Your Funnel

    [01:44] Ryan explains the difference between a broken funnel and a leaky one

    [03:33] What’s the first step you should take if you think your funnel might be broken?
    [04:30] Davey shares an important step to take to make sure your content displays properly
    [05:10] Ryan shares what should be checked in events manager after you’ve determined there aren’t any issues from a customer facing perspective
    [05:45] What metrics should you look at if there’s an issue with your funnel?
    [06:58] Ryan explains why a high CPM (cost per one thousand impressions) isn’t always something you should fix
    [07:59] What should you do if your CPA (cost per acquisition) is too high?
    [08:42] Ryan talks about one of the best ways to reduce your CPM
    [09:43] Learn the easiest and best way to improve your click through rate
    [11:38] Ryan explains what you should do if your if your ad metrics look ok, but something still isn’t working
    [13:26] Learn the most common issues the Till team sees with landing pages
    [15:35] Ryan shares how you can use Facebook’s built in system to create custom metrics for your ad account
    [17:54] Learn the biggest thing you can do to continually optimize your funnel

    21 min
  • Episode 8: Davey, Jesse, Ryan, Till Agency: The iOS 14.5 Update and the Impact it Has on Your Ads

    [01:44] Ryan explains what the iOS14 update is and why it matters

    [03:37] Jesse shares how the iOS update affects more than just Facebook
    [6:46] Ryan explains the impact that the update has had on data reporting
    [8:12] Learn why Jesse doesn’t think affect of the Apple update means the end of Facebook ads
    [8:57] Ryan talks about the Facebook changes that have been implemented as a workaround to the new Apple policies
    [10:37] Learn some of the steps the Till team has taken to make sure their clients’ ads don’t get shut down
    [12:40] Ryan walks through the exact steps to prioritize events in business manager
    [15:02] Is digital advertising still worth it for the majority of businesses?

    20 min
  • Episode 7: Davey, Jesse, Ryan, Till Agency: Black Friday 2020 Recap - What Worked and What Didn't

    In this episode

    [2:00] Learn what our clients that had successful Black Friday results had in common
    [3:42] Ryan shares his favorite part of 2020 with Till
    [4:45] Jesse shares his favorite part of 2020 with Till
    [5:38] Davey shares his favorite part of 2020 with Till
    [7:00] Do longer or shorter Black Friday promotion timelines work better?
    [11:30] Learn an interesting strategy to create urgency during a promotion
    [12:55] Dive into what kind of offers worked and which ones weren’t as effective for Black Friday promotions
    [17:22] What do the most successful Black Friday campaigns leverage in addition to digital advertising?

    23 min
  • Episode 6: Cole Humphus, Rapid Scale System: Scaling a Business in 2021: Why Having a Good Product Isn't Enough Anymore

    "What are the things that are never going to change? People are still going to have pain points, they’re still going to have problems, they’re still going to have aspirations. To be a good business person [...] you have to know how to talk to people and illicit a reaction. The people that are going to get screwed [by new privacy and tracking updates] are the ones that are overly confident, or even at times arrogant, in thinking that “if you create it, they will come.”

    • [6:47] Cole shares how he started Cole’s Classroom for photographers
    • [9:15] Cole mentions what he thinks was the key to his business growth
    • [11:18] Learn what made Cole decide to make the jump to membership model
    • [19:21] Tips from Cole on how to scale your membership
    • [20:59] Learn the strategy Cole used to grow his membership from 600 to 1000+ members
    • [23:43] How to prevent or address churn in your membership
    • [27:03] How your focus may change as your business grows
    • [30:40] How scaling your business in 2021 is different than it was a few years ago
    • [37:57] Should your product suite be related or unrelated in the same niche?
    • [41:47] How to get in front of your audience with as low cost as possible
    • [44:54] Why you have to do more than just create a good product
    • [48:07] Cole’s thoughts on the future of Clubhouse
    • [53:48] The worst and best business advice Cole ever heard
      • 57 min
    • Episode 5: Becca Campbell, Little Z Sleep: Content Is King - How Little Z Sleep Used Content to Achieve Big Growth

      _“I remember coming to Jesse saying “I just want 100 sales a month, that’s all!”[...] and we were doing that very quickly after that. I wouldn’t have thought three years ago that what we do is so anchored in Facebook ads and ad spend in general, but it’s been the lifeblood of our business.” _

      [4:46] Learn about Little Z Sleep and their mission

      [5:35] Jesse shares the channels he believes have been most effective for Becca & Little Z Sleep
      [7:25] What Becca thinks has been the most effective channel in building audience trust
      [11:37] Becca explains why she thinks people expressing disagreement to the methods she teaches actually helps her business
      [13:15] Learn why even negative engagement can be a good thing for your ads
      [17:14] Becca shares what led her to start running paid ads for her business
      [20:52] Becca explains why her working with Till has been better than working with other ad strategists
      [28:23] Becca shares some questions to ask before hiring an ad agency manager
      [30:11] How Becca uses her content to build the trust gap with her audience
      [32:30] Learn what the most successful lead magnets have in common
      [35:20] Jesse shares why supporting content is so important when it comes to running ads
      [40:15] The worst business advice Becca has ever received

      44 min
    • Episode 4: April Whitney of Smalletics: The Riches are in the Niches - How a Petite Niche Led to Strong Results

      “Very concretely, we doubled our revenue, we doubled the number of clients, we doubled our conversions on everything across the board. Our launches doubled in size from the very first campaign we did together, so it was an incredibly apparent benefit from [digital advertising] and it far exceeded the initial investment.”

      In this episode:

      • What contributed to April’s success with social media advertising [3:06]
      • What’s Smalletics and what does April do [7:35]
      • How April started “sword fighting” [12:30]
      • April talks about how niching down made a difference in her business despite logic [13:31]
      • How April began to use organic engagement to grow her audience [15:03]
      • What April did to start turning her audience into paying clients [16:55]
      • The best thing April did to jump start her business [17:55]
      • How Smalletics evolved and why a low cost product offer might not be sustainable for everyone [19:11]
      • The marketing tool April uses to dominate her niche [22:42]
      • What April’s marketing funnel looks like after someone joins her email list and why it works [24:58]
      • How April encourages people on her list to take action during a live-launch [26:40]
      • How working with Till helped double April’s funnel revenue [29:12]
      • April’s biggest reservation to doing paid ads [30:35]
      • The worst business advice April ever received [33:40]
        • 37 min

      About Stuff Marketers Say

      From the publisher's feed

      We believe business advice is only good if it WORKS. On this podcast, we take an honest (sometimes cynical) look at the “stuff marketers say” and break down what it actually means, if you should pay…