[03:33] What’s the first step you should take if you think your funnel might be broken?

[04:30] Davey shares an important step to take to make sure your content displays properly

[05:10] Ryan shares what should be checked in events manager after you’ve determined there aren’t any issues from a customer facing perspective

[05:45] What metrics should you look at if there’s an issue with your funnel?

[06:58] Ryan explains why a high CPM (cost per one thousand impressions) isn’t always something you should fix

[07:59] What should you do if your CPA (cost per acquisition) is too high?

[08:42] Ryan talks about one of the best ways to reduce your CPM

[09:43] Learn the easiest and best way to improve your click through rate

[11:38] Ryan explains what you should do if your if your ad metrics look ok, but something still isn’t working

[13:26] Learn the most common issues the Till team sees with landing pages

[15:35] Ryan shares how you can use Facebook’s built in system to create custom metrics for your ad account

[17:54] Learn the biggest thing you can do to continually optimize your funnel