In this episode of H.I.G.H. (How I Got Here), I sit down with Paris Smith, one of the most influential leaders in the global sports betting industry. As the longtime CEO of Pinnacle, Paris helped shape the modern sports wagering landscape — from pricing innovation to risk management, sharp-friendly markets, and building one of the most respected brands in the world.

We dive into:

Her journey into sports betting leadership

Building and scaling a global sportsbook brand

What separates great operators from the rest

The future of betting, data, and customer experience

Lessons from decades at the top of the industry

What she’s working on now and where she sees the industry evolving next

This episode is packed with insight, wisdom, and perspective from someone who has truly been there and changed the game.

If you’re into sports betting, entrepreneurship, leadership, or the behind-the-scenes world of iGaming… this is a must-watch.

—

H.I.G.H. (How I Got Here)

A weekly podcast featuring unfiltered conversations with the people who shaped the sports betting world — founders, operators, creators, and innovators — and the stories behind their rise.

—

Watch the full episode now:

https://youtu.be/Sb2PTjkWGrU

Like the video

Drop a comment

Subscribe for more episodes every week

#SportsBetting #ParisSmith #Pinnacle #Sportsbook #iGaming #Entrepreneurship #Podcast #HowIGotHere #PlayerPropsAI #TrevisWaters