Welcome to Episode 17 of the H.I.G.H. (How I Got Here) Podcast! I'm your host, Trevis Waters, and on this episode, we sit down with the wonderful Sue Schneider.

Sue has a fascinating and diverse career journey that spans social work, publishing, and three decades in the iGaming and sports betting industries.

In this episode, we discuss:

Early Ambitions: Her initial passion for travel and wanting to be a flight attendant, followed by a brief interest in the medical field.

A Life of Service: The 12 years she spent as the first Executive Director for Youth in Need in St. Charles, Missouri—a non-profit she helped build from the ground up to support runaway youth.

The Pivot to Gaming: Her 10 years of freelance writing and editing that led to her first venture into the gaming world with a riverboat casino publication.

Building a Global Empire: Founding River City Group in 1999 and creating an international portfolio of B2B iGaming events and publications (including Gigsy and EIG) before successfully selling the company to Clarion.

Driving North American Growth: How she teamed up with SBC in 2018 to spearhead their expansion into the North American market following the Supreme Court's ruling on sports betting.

Defying the Odds: Her newest venture as a co-founder of Defy the Odds, a launchpad dedicated to supporting innovation and providing a voice for startups and underrepresented groups in the industry.

Sue’s career is a masterclass in adapting, building community, and maintaining a relentless focus on policy and systematic improvement.

Tune in to hear how Sue Schneider got here!

Connect with Sue Schneider & Defy the Odds:

Defy the Odds Website: defytheodds.com

You can also find Sue on LinkedIn!

Podcast Details:

Host: Trevis Waters

Channel: PlayerProps ai - Learn How To Bet & Stop Losing

New episodes every Tuesday morning at 6 a.m. Eastern Time.

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