Just dropped: H.I.G.H. Episode 43 with Adam Bjorn of Plannatech

Adam’s story is one of curiosity, persistence, and figuring things out one step at a time.

Before founding Plannatech, there were years of experiences, challenges, and moments that slowly shaped the path he would eventually take into technology and entrepreneurship.

That’s what this episode focuses on.

Not just the business today. The full journey behind it.

We rewind all the way back and talk through:

• The early interests that shaped how he thinks

• How technology first became part of his life

• The moments that pushed him toward building something of his own

• Lessons learned through uncertainty, setbacks, and risk

• What it actually takes to keep moving forward while building from scratch

What stood out to me most is how much entrepreneurship is really about adaptation and continuing to learn in real time.

If you’re building something, navigating uncertainty, or trying to create your own path, this conversation is worth your time.