The Art of Sway

Episode 20: Maximizing NIL Opportunities: Tips from Sports Marketing Expert Nicholas Lord, CEO of NOCAP for Engaging Student Athletes


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Student athletes are transforming the influencer marketing space, but how can brands put their best foot forward with NIL deals? Sports marketing expert and NOCAP CEO Nicholas Lord shares his tips for high-engagement student athlete name, image, and likeness (NIL) strategies in 2023.

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The Art of SwayBy Danielle Wiley, Sway Group CEO