In this episode, Danielle Wiley and Casey Benedict explore the impact of AI on influencer marketing, discussing AI influencers, agency platforms, and the importance of human oversight in marketing processes.

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In this episode, Danielle Wiley and Casey Benedict explore the complex landscape of influencer marketing, including who owns influencer initiatives within organizations, the importance of strategic alignment, and the future role of AI in marketing workflows.

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In this episode, Danielle Wiley and Tracie Nall explore the complexities of political influencer disclosures, the gaps in regulatory enforcement, and the impact on public trust. They discuss recent articles, platform rules, and the importance of transparency in political advertising.

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In this episode, Danielle Wiley and Casey Benedict dissect common misconceptions and oversimplified strategies in influencer marketing, emphasizing the importance of tailored approaches over one-size-fits-all solutions. They explore topics like affiliate marketing, negotiation tactics, and the realities behind briefs and brand-influencer relationships.

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Danielle Wiley of Sway Group and Stephen Brown of FUSE Create discuss the strategic acquisition of Sway Group by Fuse Create, sharing the origin story, the importance of independence, and the future of influencer marketing and agency growth.

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This episode explores the complexities of influencer marketing pricing, negotiation strategies, and industry standards. Danielle Wiley of Sway Group and Casey Benedict share insights on how to navigate the emotional and practical aspects of influencer negotiations, emphasizing transparency, collaboration, and strategic planning.

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In this episode, Danielle Wiley of Sway Group and Casey Benedict explore the rise of nano influencers, the realities of influencer marketing, and the misconceptions surrounding small-scale creator programs. They debunk myths, discuss scalability, and share insights on effective influencer strategies.

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Danielle Wiley and Casey Benedict explore the current state of LinkedIn, influencer marketing, and industry dynamics, sharing insights on platform algorithms, content strategies, and industry evolution.

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In this episode, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, focusing on the shift from transactional to transformational relationships. They discuss how brands can build deeper, more meaningful partnerships with creators to enhance brand loyalty and effectiveness.

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In this episode, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, focusing on the importance of fit versus follower count, pricing strategies, and the value of agency expertise in creating effective campaigns.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.