In this episode, Danielle Wiley and Casey Benedict discuss the latest research on influencer marketing, emphasizing the importance of brand fit, creative quality, and strategic planning to maximize brand memory lift and campaign effectiveness.

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In this episode, Danielle Wiley and Casey Benedict delve into the latest trends and debates from the Cannes conference, exploring authenticity, vanity metrics, influencer discovery, and the evolving landscape of influencer marketing.

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In this episode, Danielle Wiley and Casey Benedict explore the resurgence of long-form content, its importance in building trust and authority, and how brands and creators can leverage multiple channels for effective storytelling and marketing.

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In this episode, Casey Benedict and Danielle Wiley discuss the nuances of influencer marketing, the importance of early strategic involvement, and how brands and agencies can optimize their collaborations for better results.

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In this episode, Danielle Wiley and Casey Benedict explore the evolution of influencer marketing, its strategic importance, and the frustrations with recent industry narratives that overlook decades of experience. They discuss how influencer marketing has shifted from a niche within PR to a standalone, vital component of brand strategy, emphasizing the need for nuance, expertise, and respect for the history of the field.

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This episode explores the complexities of influencer pricing, negotiation strategies, transparency, and the role of agencies in managing influencer relationships. Danielle Wiley and Casey Benedict share insights from their experience, discussing how to navigate costs, transparency, and trust in influencer marketing.

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This episode explores the art and science of briefing creators effectively. Danielle Wiley and Casey Benedict discuss best practices, common pitfalls, and innovative strategies for crafting impactful briefs that inspire creativity and ensure campaign success.

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This episode explores the evolving landscape of influencer marketing, focusing on the trend of brands trying to get free content from influencers through schemes like gifting and gamification. It critically examines the implications for influencers, brands, and the industry at large, emphasizing the importance of fair compensation and authentic community building.

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This episode revisits the evolving landscape of influencer management, exploring the complexities of working with managers, brokers, and creators. It offers insights into communication best practices, managing relationships, and navigating industry shifts to optimize campaign success.

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This episode explores the evolving landscape of influencer marketing, focusing on measurement, accountability, and the industry's readiness for new standards. Danielle Wiley and Casey Benedict share insights on how to effectively measure success, the importance of qualitative data, and the future of influencer marketing in a data-driven world.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.