In this episode, Danielle Wiley and Casey Benedict explore the distinctions between celebrities and influencers, discussing how their backgrounds influence marketing strategies. They delve into the complexities of working with each type, emphasizing the importance of trust and authenticity in influencer marketing. The conversation also touches on the evolving landscape of influencer marketing, the significance of building long-term relationships, and the need for brands to adapt their strategies accordingly. Finally, they engage the audience in selecting future topics for discussion.

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In this episode, Danielle Wiley and Casey Benedict celebrate Danielle's birthday while discussing the latest trends in influencer marketing, particularly focusing on Instagram's carousel feature and its implications for brands and influencers. They explore the evolution of influencer marketing, the challenges faced by student athletes in the NIL landscape, and the complexities surrounding talent management in the influencer space. The conversation highlights the need for authenticity in influencer marketing and the importance of understanding the value of talent managers while navigating the industry.

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In this inaugural episode of the new season of 'The Art of Sway', hosts Danielle Wiley and Casey Benedict share their backgrounds, how they met, and their experiences in the influencer marketing space. They discuss the evolution of influencer marketing, the upcoming Niimbus Conference, and the growing role of influencers in political discourse. The conversation also touches on the challenges of balancing brand expectations with influencer creativity and authenticity, as well as the implications of influencers becoming politically vocal.

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This week's conversation covered several topics, including Instagram's new Close Friends Live feature, TikTok's new app for sharing with close friends, Instagram's dashboard for marketers, news from the Cannes festival, and the rise of positive influencers and the #HopeCore movement. The conversation also included personal recommendations for a bagel shop and a documentary about the first black Barbie doll.

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This week's conversation covers updates and news from various social media platforms, including YouTube, TikTok, LinkedIn, and Instagram. Danielle and Lia discuss YouTube's new A/B testing feature for thumbnails and the use of AI to determine the best-performing ads. They also talk about TikTok's focus on music and its testing of visual search for shopping. The conversation touches on LinkedIn's updates to its newsletter feature, including improved comment visibility and email notifications. Lastly, they discuss Instagram's emphasis on messaging and the importance of shares as a metric for success. The hosts also express frustration with misleading advice shared in the New York Times regarding influencer marketing and the need for disclosure. They end the conversation by sharing what influenced them, including the search for a quality mahjong set and a food review of Century City Mall.

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This week's conversation covers updates from Instagram, TikTok, and Facebook. Instagram is testing unskippable ads in the feed and Reels drafts that can be sent for feedback. TikTok is rumored to be working on a US copy of the app, and they have confirmed the introduction of streaks. Facebook is actively targeting Gen Z users by improving feed ranking, focusing on reels, and enhancing payments to creators. They have seen an increase in Gen Z users on the platform. Additionally, X has announced that they are allowing adult content on their platform.

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In this episode, Danielle and Lia discuss Instagram’s mixed messages, TikTok’s legal updates and the introduction of Streaks, some very disappointing news from Discord, and the reactions, or lack thereof, from Chanel and Chipotle in response to influencer feedback. They also share their recent influences, including a new cookbook and Australian fashion inspo.

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In this episode, Danielle and Lia discuss the new TweetDeck-like tool on Threads, multiple product tests on Instagram, extended video length (60 minutes!) on TikTok, AMA updates on Reddit, and changes in Google search results. They also share their recent influences, including a reality show-inspired email marketing course and the hot new collaboration between Gap and Doen.

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This week, Danielle and Lia discuss various topics including Meta's new Verified for Business packages, Instagram's recommendation to keep Reels under 90 seconds, TikTok's new collaboration feature, YouTube's AI-generated video ideas. Apple's controversial iPad ad, and the joy of catalog shopping. They highlight the importance of giving creators the tools to amplify their message, the confusion around video length on different platforms, and the need for brands to understand their audience and stay true to their brand values. 

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This week, Danielle and Lia dive into the latest updates on Instagram, including changes to the ranking of Reels recommendations and the introduction of new stickers in Stories. They also discuss TikTok's agreement with UMG and the introduction of pause ads on YouTube.

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