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With full focus on his show business, people started approaching Roger for help with marketing of their different shows and events. And that marked the genesis of 404 Media group, A PR company that Roger started with his wife.
How Byblacks.com was started
Roger lives his life alongside the strong philosophy of buying from fellow Black Canadian or visible minority owned businesses in order to empower and improve each other, both economically and socially.
And after 18 months of research and planning, Roger undertook the creation of a directory for black owned businesses, which later on grew to become the giant online magazine media house that it is today.
Along the way, he’s faced a lot of obstacles and challenges in form of negative reviews and criticisms, all of which Roger is thankful for, since it only helped him get better at his projects and life as a whole.
Timestamps
[2:13] Roger introduces himself
[4:26] Roger’s need for a change in career
[10:44] The experience and lessons learnt when breaking out in his first business
[19:17] Find out why most business by the Caribbean and Black community don’t succeed and what you can do to fix it.
[35:57] 2019 ByBlacks.com People’s Choice Awards
Resources
Linkedin : Roger Dundas
Byblacks: https://byblacks.com/
Konvo Media: https://konvomedia.com/
 

 
Quotes
[10:29] If you can put a certain level of professionalism, focus and good customer service in your business, you should be able to do well.
[22:42] The problem is young people (in the black community) don’t see any other way out, except crime. And this is because the support for black businesses is very low.
 
Joining me on the show today is a close and dear friend of Mine, Roger Dundas.
Roger is the publisher and co-founder of Byblacks.com – Canada’s top ranked online magazine that focuses on black Canadian news and information - .Roger is also a partner and managing director of a top national Public Relations firm -Konvo Media –
Roger’s Bio
Born in Jamaica, Roger immigrated to Canada in 2000, and has been living here ever since. With a strong background and experience in Accounting, Roger has worked for some the top international firms such as Price water house Coopers, Compaq, HP and Robin Hood multicorporate.
Changing Careers and making his Jump
In 2006, while dating a girl he was working with, Roger had a switch in passion when the marketing department in the company (and also the department where Roger’s girlfriend worked) went for yearly Holiday celebration in Niagara Falls, the Finance department on the other hand (where Roger was situated) had a similar celebration, only instead of Niagara falls, it was the boardroom, with nothing but pizza and pop to call it a year. And from that day, Roger began his hunt for a new career in the sales and marketing niche.

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