TRANSCRIPT AND NOTES AVAILABLE HERE:

This week I sat down with Scott Yewell to talk about how he recently closed his first six-figure project. Scott’s a partner at Blackfin Media, who for the last 14 years has been building small ($1-10k) website projects.

A few months ago, Scott joined my Consultancy Masterclass and made a lot of changes. He walked away with the class with a few pages of notes and a directive: change how and what you’re selling.

Well, it worked.

He just closed a 6-8 month project at $7,500 a week ($180-$240k) — which is a significantly more than the < $10k projects they used to field. In this interview, Scott lays out everything he did differently to make this change.