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Episode 20: The Price of Innovation – How Smart Monetization Fuels Disruption
Join us on Process Transformers as Dan Balcauski sheds light on the pillars of SaaS growth and the profound impact of pricing strategies.
Explore how focusing beyond mere acquisition to include effective monetization and retention can fundamentally transform your business. Dan argues compellingly that success depends not just on what you charge but, importantly, on who and how you charge.
This episode is a must-listen for anyone looking to deep dive into the mechanics of business growth. Let’s dive right in!
Guest: Dan Balcauski
Founder and Chief Pricing Officer at Product Tranquility
Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, based in Austin, TX. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both B2C and B2B companies ranging from startups to publicly traded enterprises.
Host: Lukas N. P. Egger
Head of the Innovation Office & Strategic Projects team at SAP Signavio
Lukas leads a team of experts, steering innovation projects. His approach blends a strong technical understanding with a keen eye for product discovery and digital transformation. Lukas regularly contributes to discussions and panels, sharing his perspectives on AI, the digital zeitgeist, and philosophy. Lukas funded multiple startups, published a humorous philosophy book, and received silver screen quotation for special effects work for an animated movie.
If you want to learn more about:
If you have questions or comments, email: [email protected]
Additional downloads:
The post Episode 20: The Price of Innovation – How Smart Monetization Fuels Disruption first appeared on Process Transformers.
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By SAP SEJoin us on Process Transformers as Dan Balcauski sheds light on the pillars of SaaS growth and the profound impact of pricing strategies.
Explore how focusing beyond mere acquisition to include effective monetization and retention can fundamentally transform your business. Dan argues compellingly that success depends not just on what you charge but, importantly, on who and how you charge.
This episode is a must-listen for anyone looking to deep dive into the mechanics of business growth. Let’s dive right in!
Guest: Dan Balcauski
Founder and Chief Pricing Officer at Product Tranquility
Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, based in Austin, TX. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both B2C and B2B companies ranging from startups to publicly traded enterprises.
Host: Lukas N. P. Egger
Head of the Innovation Office & Strategic Projects team at SAP Signavio
Lukas leads a team of experts, steering innovation projects. His approach blends a strong technical understanding with a keen eye for product discovery and digital transformation. Lukas regularly contributes to discussions and panels, sharing his perspectives on AI, the digital zeitgeist, and philosophy. Lukas funded multiple startups, published a humorous philosophy book, and received silver screen quotation for special effects work for an animated movie.
If you want to learn more about:
If you have questions or comments, email: [email protected]
Additional downloads:
The post Episode 20: The Price of Innovation – How Smart Monetization Fuels Disruption first appeared on Process Transformers.