Daniel Peach has an experience that ranges across different industries and capabilities: from auditing M&As and other financial transactions, to aerospace and defense consulting, to marketing. His Shiny New Object draws from more personal experience, however: it's pride washing.

How do brands get it so wrong with their Pride Month ads and disjointed approach between what they try to convey in their message and how they cater to their own corporate interests? Who does LGBTQ representation well and what can brands learn from them?

Listen to Daniel's top tips against pride washing and more, on the latest podcast episode.