In today’s episode we’re talking about long-tail keywords. When we talk about Google ads and Search Engine Optimization or SEO, we tell our clients that long-tail keywords are less competitive so can be generally easier to rank for and more cost effective.

You’ll want to use long-tail keywords to get more traffic and higher profits. A small company is more likely to rank near the top in Google search for a long-tail phrase than a generic keyword, and you'll spend less money on advertising so the cost to get a new customer or client will be lower, meaning more profit for you! Listen to what they are and how it is done!