In this first episode of our Founder Voice series (exciting), Abby sits down with Hans Skilrud (Termageddon). He’s a former agency owner, educator-at-heart, and the rare person who can talk website compliance without making you feel like you’re back in school.

Hans shares the real story behind Termageddon, how they’ve built a brand with actual personality, and why good support is a bigger differentiator than most founders realise.

What we yapped about:

1. How Hans went from running a web agency to going all-in on Termageddon
2. Why using AI for legal/policy text can backfire in spectacular fashion
3. How Termageddon’s brand voice was designed to match real agency people
4. Their “treat people like humans” support approach
5. How humour + serious subject matter can work together

Honourable mentions:

Hans on X

Termageddon

Termageddon Agency Partner programme

CIPA – California Invasion of Privacy Act

The Admin Bar