If your LinkedIn profile feels… fine, but it’s not really DOING anything, this episode is your new bestie. Ciara, and Riley sit down to talk about what actually makes LinkedIn work for founders and agency owners, and why “posting more” is not the whole strategy (sorry). 

What we yapped about:

• Why LinkedIn is still the #1 place for founders to generate leads
• The real reason most profiles don’t convert
• How to write a headline that shows your value straight away
• The anatomy of a convincing About section 
• Stealable LinkedIn post ideas for when you’re stuck

Honourable mentions:

LinkedIn Sales Navigator

Watch recommendations:

Black Books

The Traitors Ireland

The Traitors UK

The Celebrity Traitors

All The Traitors, really

Ever wondered how a brand with all the right ingredients can still fall flat?

Today, we’re looking at the wild story of RC Cola – the underdog soda that once went toe-to-toe with Coke and Pepsi but fizzled out of the cola wars before it could properly compete.

In this episode, you’ll hear all about: 

• RC Cola’s surprising history and early innovations
• Its head-to-head battles with Coke and Pepsi
• The branding mistakes and misfires that cost them their edge
• The smart strategies that could’ve completely changed the story

Ever wondered how a brand with all the right ingredients can still fall flat?

Today, we’re looking at the wild story of RC Cola – the underdog soda that once went toe-to-toe with Coke and Pepsi but fizzled out of the cola wars before it could properly compete.

In this episode, you’ll hear all about: 

• RC Cola’s surprising history and early innovations
• Its head-to-head battles with Coke and Pepsi
• The branding mistakes and misfires that cost them their edge
• The smart strategies that could’ve completely changed the story

Should the em dash be left behind? Is it truly a red flag of AI writing?

Listen to Mia's take on her beloved em dash and why she believes that no grammar should be left behind!

What do you think, should we be leaving out the em dash or can we keep using it in our content?

Do you work from home? How do you find it?

If you find it difficult to work from home then listen to Mia's top tips on how best to work from home. She gives excellent advice on what to do to improve your day and stay focused on your work!

Listen to Mia's tips and learn how to work from home in a healthy and productive way.

Want to learn how to write a meta description?

Have a listen to this content bite where Mia talks briefly about how to write a meta description and what the best approach for getting visitors to click are.

Learn what the best tone and tactic is for writing meta details and if you ever have any questions - reach out! We're always here to help with all things content.

Today's Content Bite, Mia talks about what archetype she is and what archetypes she wishes she was!

What archetype do you think you are? Not sure, get in touch with our team at The Content Lab and book in for a brand discovery session with us to discover you company's archetype.

Archetypes are perfect for helping businesses and individuals discover how to position themselves better online.

See you next time for more content bites!

Mia talks to us about the Pine-Sol and their fantastic social media marketing tactics!

Let us know if you have any favourite pieces of content marketing you've seen recently - we love to hear about fun and out there content.

Join Mia next time for another content bite!

If staring at a blank Google Doc makes your brain glitch, this one’s for you. Abby and Ciara break down how to actually start creating online content – without getting lost in perfectionism, keyword stress, or copycat territory.

What we yapped about:

• The biggest mistakes newbies make when they sit down to write
• The first piece of content we ever wrote
• How to deal with that “everything’s already been said” feeling
• Free tools for smarter content planning
• When to stop researching and start writing
• What to actually do with content once it’s published

Honourable mentions:

Answer The Public

SE Ranking

SurferSEO 

Book recommendations:

Intermezzo by Sally Rooney

Halide’s Gift by Frances Kazan

Booked the client, opened Zoom… and now you’re just nodding while they explain their childhood dog’s nickname? Yeah, we’ve been there. Great copy starts with a great conversation – but what happens when your kickoff call goes off the rails? In this episode, Abby, Ciara, and Riley hand out our best tips for running copywriting calls that actually get you what you need.

What we yapped about:

• The prep that sets every project up for success
• How to get non-marketers to open up (without grilling them)
• Keeping things on time and gently steering off-topic chats
• What not to say if someone’s cousin wrote the copy
• Our weirdest ever client call moments 

Honourable mentions:

Otter.ai

Fathom

StoryBrand

Kyle Van Dusen from The Admin Bar

Book recommendations:

Wild Irish Women by Marian Broderick

Here Is The Beehive by Sarah Crossan

Wrong Women by Caroline West