The Content Goodies Podcast

We’ve got another Founder Voice episode for you! This time, Abby chats to Mate Tagaj, co-founder and CEO of Boostern and Head of Success at Ad Grants Pilot.

From the Brussels bubble to Boostern, Mate shares how he built an agency around nonprofit work, why calling the shots is both the best and worst part of founder life, and how tiny daily steps can get you further than one big burst of panic productivity.

What we yapped about:

• Mate’s route from international relations to running an agency
• Why he chose to work with nonprofits and NGOs
• His 3am routine that makes the rest of us feel lazy
• Finding creativity when your brain has a million tabs open
• The importance of nature, fitness, and scheduling breathing time
• Building the Boostern brand name, logo, and positioning
• The pros and cons of being your own boss

Honourable mentions:

Boostern

Ad Grants Pilot

Ann Handley

Simon Sinek

We’ve got another Founder Voice episode coming in hot! This time, Abby sits down with Ramin Rahmhormozi, founder of SKU Agency, eCommerce mentor, podcast host, and someone who’s spent the last 25+ years helping people sell things on the internet.

They chat about what it really takes to grow an eCommerce business over the long term, how AI is changing the way founders work, and why not every new marketing gizmo needs your attention. If you’re building (or thinking about building) an eCommerce brand, there’s plenty to take from this one!

What we yapped about:

1. How an obsession with founder stories led Ramin into entrepreneurship
2. Why the “overnight success” stories online are mostly nonsense
3. AI in marketing: where it helps, and where people go wrong
4. How founders can filter out the overwhelming amount of advice online
5. Finding inspiration from great speeches and storytelling
6. His fave bit of advice: nothing ventured, nothing gained

Honourable mentions:

SKU Agency

The ECommerce Revolution

Perplexity

Shopify Messaging

In this episode of our Founder Voice series, Abby chats to Josh Hall, a web designer turned educator, community builder, founder of Web Designer Pro™, and host of the Web Design Business Podcast.

Josh built and scaled his own web design agency for over a decade before selling it and now teaches web designers how to build sustainable businesses of their own. In this chat, we talk accidental entrepreneurship, personal branding, and why success doesn’t have to mean 7-figure revenue and an 80-hour work week (thank God).

What we yapped about:

1. Josh’s path from musician to web designer to educator
2. Running and selling a web design agency
3. The difference between a personal brand and a business brand
4. How WordPress changed the web design industry
5. Why “make a million by 25” is terrible advice for founders
6. Building a business that actually fits around your life

Honourable mentions:

JoshHall.co

Web Designer Pro

The Web Design Business Podcast

In this episode of our Founder Voice series, Abby chats to Tracy O’Shaughnessy, founder of Branding Beyond and long-time brand strategist helping commercial contractors look as good online as they actually are in real life.

In this episode, Tracy shares the story that reshaped her business, along with hard-won lessons about niching, attracting better clients, and why most websites are full of words that somehow say absolutely nothing. If you’ve ever struggled with positioning, niching, or attracting the wrong clients, there’s a lot to take from this one!

What we yapped about:

1. How Tracy went from the dot-com world to running her own branding business
2. The nightmare client story (and the eight-year-old who said “fire him”)
3. Why brand strategy HAS to come before the visual design
4. How contractors often undersell the value of their expertise
5. Finding the “goodies” inside a business that clients can’t see themselves
6. Why setting boundaries with clients is key

Honourable mentions:

Branding And Beyond

Tracy’s LinkedIn

The “Yoda moment” blog post

Book Yourself Solid

In this episode of our Founder Voice series, Abby chats to Alex Faiers, agency mentor and founder of Addictivity and Recsites, two agencies built exclusively for the recruitment sector.

With 26 years in digital (yes, he started pre-Google), Alex has worked with over 500 recruitment agencies and is bringing all that hard-won wisdom to this week’s episode! If you’re growing an agency, leading a team, or figuring out how to stand out without becoming “that” LinkedIn person: this one’s worth a listen.

What we yapped about:

1. “Niche until it hurts” (and why it works)
2. Why recruitment is weirdly allergic to marketing spend
3. Proving ROI when your clients want instant results
4. On-camera awkwardness and what actually helps
5. What “thought leadership” actually looks like when it works
6. The content plan that stops the blank-page panic

Honourable mentions:

Alex on LinkedIn

Addictivity

Recsites

In this Founder Voice episode, Abby sits down with David Pisarek, founder of Wow Digital and MightyNPO, nonprofit digital specialist, mentor, and all-round “let’s use tech for good” human.

We get into how his agency actually started (spoiler: layoffs), why niching in non-profits was a scary-but-smart move, and why “help first, sell later” is still one of the best strategies after 10 years in business.

What we yapped about:

1. David’s path from in-house nonprofit work to building WoW Digital
2. How going all-in on a niche made growth way easier
3. Content marketing that actually serves the nonprofit world
4. Staying creative after a decade in the game (and where David gets inspiration from)
5. AI for brainstorming vs. AI for final copy
6. The best advice David’s received

Honourable mentions:

WoW Digital

Nonprofit Digital Success Podcast

MightyNPO

Flipboard

Gen Z can smell fake marketing from a mile away and will scroll past you without a second thought. So how do you keep their attention? In this Content Bites episode, Mia looks at how Gen Z sees the world and what they expect from the brands they interact with. If you’ve ever thought “we’ll just do a TikTok and that should work”, this episode will gently (and not so gently) correct you.

What we yapped about:

How Gen Z’s online-first upbringing shapes how they buy

Why values, ethics, and impact are super important to them

What kind of content cuts gets through to them

Why they will hype you up one minute and ghost you the next

How to earn their trust without sounding like you’re trying too hard

If your idea of “marketing to Millennials” still looks like a Facebook post from 2012, this episode is for you. In this Content Bites episode, Mia looks at what’s important to Millennials when it comes to brands, buying decisions, and trust (and why trying too hard is usually the fastest way to lose them).

What we yapped about:

Why Millennials don’t really do brand loyalty

Where they actually spend their time online

The kinds of brands they’re more likely to trust

What makes them want to buy what you’re selling

How to talk to them without sounding painfully out of touch

In this Founder Voice episode, Abby sits down with Kyle Van Deusen – founder of Ogal Web Design and The Admin Bar, one of the biggest WordPress communities out there!

We get into what it takes to keep a big community from becoming a mess, how Kyle thinks about culture, and why the best ideas usually start with “I have a problem, surely someone else has this too.”

What we yapped about:

1. Kyle’s path into agency life (and why he’s now fully unemployable)
2. Building a community that feels like “we’re in the trenches together”
3. Proposal Swap and other ideas born from real problems
4. The power of “Imperfect actions”
5. Finances, margins, and keeping the tax man happy

Honourable mentions:

The Admin Bar

Ogal Web Design

Website Owner’s Manual (WOM)

Barfly community

Yoast SEO

In this latest episode of our Founder Voice series, Abby sits down with Sam Sayer, founder of Detype, to talk creativity, agency life, and what it takes to build a brand with personality that still feels credible.

Listen in as Sam shares how his creative brain works, why a proper discovery process is non-negotiable, and the real reason his content lands: it sounds like him. Not “LinkedIn influencer” him.

Also included: Jaguar lore, a famous “who stole my bum?” post, and one very real reminder that good work + consistency tends to win, even when you’re tired of the internet.

What we yapped about:

1. Sam’s path into web and brand work
2. Creativity and letting ideas cook
3. Personal brand and company brand working together
4. Writing content that connects (and doesn’t feel forced)
5. Getting writing processes down so you can scale

Honourable mentions:

DeType

Sam’s LinkedIn

Neil Giller’s LinkedIn

Key Person of Influence Scorecard