In this latest episode of our Founder Voice series, Abby sits down with Sam Sayer, founder of Detype, to talk creativity, agency life, and what it takes to build a brand with personality that still feels credible.

Listen in as Sam shares how his creative brain works, why a proper discovery process is non-negotiable, and the real reason his content lands: it sounds like him. Not “LinkedIn influencer” him.

Also included: Jaguar lore, a famous “who stole my bum?” post, and one very real reminder that good work + consistency tends to win, even when you’re tired of the internet.

What we yapped about:

1. Sam’s path into web and brand work
2. Creativity and letting ideas cook
3. Personal brand and company brand working together
4. Writing content that connects (and doesn’t feel forced)
5. Getting writing processes down so you can scale

Honourable mentions:

DeType

Sam’s LinkedIn

Neil Giller’s LinkedIn

Key Person of Influence Scorecard