There's a resurgence of interest among consumers in staying local when it comes to the brands and businesses that they choose. In fact, Google tells us that 86% of consumers use Google and Maps to search specifically for local businesses. So, how can your brand connect locally in a digital world? Join us for the latest episode of the Peel Good Marketing Podcast as Jennifer and Sharon talk about the fundamentals - from search to social - of marketing to a local audience online.