Peel Good, A Marketing Podcast

Successful B2B brands use social media, both organic and paid, to connect with clients where they spend their time. But what makes an effective B2B social media strategy and how is it different from consumer marketing? Listen in as Jennifer and Caroline discuss the keys for B2B social success on the latest episode of the Peel Good Marketing Podcast.

It’s that time of year when you’re starting to think about how to get the most out of your marketing and achieve your goals in 2024. How do you know when and where to plug in an external marketing agency to get where you want to go? Listen in as

You've heard all about SEO, but what is it really and why is it important? Join us for the latest episode of the Peel Good Marketing Podcast as Merissa and Tristan discuss practical ways that businesses can improve Search Engine Optimization on their websites and increase their organic web traffic.

There's a resurgence of interest among consumers in staying local when it comes to the brands and businesses that they choose. In fact, Google tells us that 86% of consumers use Google and Maps to search specifically for local businesses. So, how can your brand connect locally in a digital world? Join us for the latest episode of the Peel Good Marketing Podcast as Jennifer and Sharon talk about the fundamentals - from search to social - of marketing to a local audience online.

You've got hopes and dreams for your brand in the coming year. How can make sure that your marketing program is ready to make them a reality? Listen in as Managing Director Jennifer and Creative Director Merissa discuss what to consider in creating your annual marketing plan to maximize your marketing success.

They say social media is a pay-to-play world. Does that mean that organic social media has gone the way of the dinosaur? Not necessarily! Listen in as Managing Director Jennifer and Social Media Manager Caroline talk about how to make your organic social media content work harder and smarter for better results all around.

Plucked off the shelf or delivered to the doorstep, packaging is often one of a customer's most tangible interactions with a brand. If you really can judge a book by its cover, then what story does your brand's packaging tell? Listen in as Creative Director Merissa and Graphic Designer Paula unwrap the best ways to convey your brand voice through packaging design and how to amplify the power of the packaging experience.

How do you know when it's time to redesign your website? Join Clementine's Creative Director Merissa and Lead Web Developer Tristan for insight into the signs and signals that can tell you it's time for a website update.