The Art of Sway

Episode 21: The Art of Sway + Maverick Mindshare: The Non-Negotiables That Every Brand Deserves from Their Influencer Marketing Agency


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In this conversation, Danielle and Casey discuss the essential non-negotiables for brands when hiring influencer marketing agencies. They explore the importance of transparency in agency fees, the need for agencies to deliver on promises, and the significance of having a knowledgeable team behind the agency. The discussion also touches on the challenges faced by the industry and the expectations brands should have from their agencies.

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The Art of SwayBy Danielle Wiley, Sway Group CEO