Some brands generate loyalty. Others inspire obsession. In this episode, Edmund Manasan explores how brands like Miu Miu and Crocs turned niche appeal into cult-like devotion – and what your brand can learn from them. From emotional identity to exclusive experiences and unapologetic consistency, we unpack the ingredients behind movements that go far beyond transactions.

Whether you’re building a lifestyle product, a creative service, or a culture-first business, this episode challenges you to go deeper than engagement rates and ask the real question: Is your brand just liked…or lived?

Produced by ASTIGS Design Inc. – Creative-as-a-Service

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