For any brand that's looking to grow awareness and target their audience in a more successful way, using creator commerce is essential. From influencers to online publications, our shopping habits and our consideration are swayed by creators more than ever.

This is why Lucrèce Sicat, Head of Creator Marketing, Europe, at Amazon, has specialised in this area and considers creator commerce her Shiny New Object.

In the latest episode of the podcast, find out what the main benefits of creator commerce are, how brands can get started with creators, and what Lucrèce's biggest work f***-up was... as well some of her top tips for marketing success.