In this episode, Mark Ledlow  interviews Ron Owens, a veteran and the owner of Phame Marketing in Tulsa, Oklahoma. They dive deep into the challenges and strategies of marketing in today's volatile economic climate. Ron shares his extensive experience and insights on how small businesses, particularly in the security sector, can navigate marketing and advertising to achieve growth and sustainability. From understanding consumer behavior to leveraging social media and developing effective marketing strategies, this episode is packed with actionable advice for business owners looking to thrive despite the odds.

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

• Understanding Consumer Behavior: Emotional connections drive purchasing decisions. Tailor your marketing to create an emotional response and justify it with analytical information.
• Strategic Planning: Develop a comprehensive marketing plan that differentiates your brand from competitors. A well-crafted strategy is crucial for long-term success.
• The Role of a Fractional CMO: Small businesses can benefit from hiring a fractional Chief Marketing Officer to guide their marketing efforts and avoid costly mistakes.
• Digital Presence: Your online presence should elevate and substantiate your business. Ensure your digital marketing is up-to-date and effective to avoid losing potential clients.
• Local Focus: Start by establishing a strong local presence before expanding to regional or national markets. Hyper-local marketing can be more effective in building credibility.
• Adapting to Change: Stay current with marketing trends and algorithm changes on digital platforms to maximize your advertising effectiveness.

QUOTES

• "Every decision you've ever made, you've made emotionally and justified it analytically."
• "Good, effective advertising helps us understand what we need to do to win."
• "There's nothing more powerful than a referral from a trusted source."
• "Marketing should elevate and substantiate your position in the marketplace, or it will undermine it."
• "Start local and hyper-local. Own your backyard before trying to gain credibility outside of it."

Get to know more about Ron Owens: LinkedIn: https://www.linkedin.com/in/phamefounder/

To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.