SCORE Podcast: Where Small Business Matters

Episode 21.20 – Search Engine Optimization and Marketing with Eric Seropyan

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Once upon a time, giving a name to your company starting with the letter “A” was the ticket to the top of the search engine commonly known as the Yellow Pages.  That was so 1990’s! Co-hosts Tom Nixon, Armando Ojeda and Marc Trail are joined by Eric Seropyan, Founder and Owner of “This is My South Bay”, a digital marketing agency specializing in SEO and SEM. Listen to learn how this valuable technology can position your company for maximized exposure and protect your virtual real estate in this competitive online world.

Discussion points:

  • From Jewelry to SEO / SEM
  • Difference between SEO / SEM
  • One, the other, or both?
  • Is SEO / SEM a “Go It Alone” proposition?
  • First steps
  • Cautionary tales and potential pitfalls
  • Question of the Day: Best SEO tools and plugins

    • References and Resources:

    • Visit This Is My South Bay
    • Email Eric
    • Connect with Eric on LinkedIn
    • Interested in becoming a mentor? Start here!
    • Visit our Facebook page, and follow us on LinkedIn
    • Connect with Armando,  Tom and Marc on LinkedIn
    • Theme music:
      • Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
      Music promoted by https://www.free-stock-music.com
      Creative Commons Attribution-ShareAlike 3.0 Unported
      https://creativecommons.org/licenses/by-sa/3.0/deed.en_US


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      SCORE Podcast: Where Small Business MattersBy SCORE of Southeast Michigan
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